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Video content drives an overwhelming majority of web traffic. It has greater potential to attract and engage audiences and boost conversion rates. When you are marketing your product or service, an explainer video can do a better job at conveying the key message. It combines audio and visual stimulus for explaining a concept in a simple, concise, and understandable way. Explainer videos are both informative and educational and are the best tool available to effectively communicate what your brand offers. It can help you to increase your web traffic and generate a better return on investments.
The use of animation in an explainer video better conveys a message as compared to other video formats. An animated explainer video is a rich, and engaging medium. Moreover, it is also cost-effective, easier to produce and manage, and helps you give the key points a special emphasis. The creation of visual animations requires lesser resource requirements, which makes it one of the popular explainer video formats. An animated explainer video allows you to bring any concept to life. It can give context to even your most far-fetched idea. You can even cover the most difficult subjects effectively, and strike a wider range of emotional tones. It is a flexible format that allows you to even capture your abstract ideas. Moreover, with the right explainer video software, you can create these videos without wrapping your heads around setting up a videography stage, gathering props, and more. This feature renders it cost-effective because of the lower production cost involved. The software allows you to create animations with simple drag-and-drop tools. You can churn out multiple videos easily. Moreover, you can refurbish and update your old content easily in the animation format to make it relevant to your present marketing context. Changing text, editing animations, or even overhauling the entire video can be done without any hassle. Adding rich media content to your animations, such as music, sound effects, additional video elements, and more will contribute to the receptivity of your animated explainer video, and highlight the required points.
There are three major animation styles, namely, 2D, 3D, and stop-motion. 2D animations are created in a two-dimensional, flat space, like comics. 3D animation has dimension and depth. Stop-motion animation captures individual frames of real-world objects. The animation opens up avenues for your explainer video to become more entertaining and interesting. An animated explainer video is a creative way of product marketing. Here are few important things you should consider before you get started with your animated explainer video project.
Process
There are generally four stages involved in the process of creating an animated explainer video. Since the animations and content need to strike the right chord with the target audience, the research stage should act as your entry point into the project. You need to conduct market research and gather the necessary details about your target audience. Identify the current customer behavior trends, determine the pain points, and try to market your product along these lines. The next is the pre-production stage in which you need to move ahead with scriptwriting and storyboarding. Once you get through these, you enter the production stage to create the graphic assets and animations. The final stage is the post-production stage for editing your video, adding sounds, music, and voice-over to effectively complete your animated explainer video. There are many video editing software that will help you make it easily and quickly.
Illustration
- Storyboard: It is the graphic representation of the various visual assets in the sequence of its flow within the video. A storyboard can include images in varied densities, from simple sketches to detailed illustrations. It helps the creator to analyze if the visuals fit in the larger purview of the video. Hence, with effective storyboarding, you can improve the quality of your video production process and eliminate any redundancy or errors. It reduces the chances of revising the errors at later stages which otherwise can prove to be very costly.
- Color Choice: Colors set the ambiance of your video. It helps to tell the story and has the potential to completely change the mood of the visuals entirely. You can prepare a color script for your animation to establish which color combination relates to specific emotional touch-points of your explainer video.
- Patterns: Patterns help to identify and succinctly verbalize the purpose of the animations to the target audience. The right combination of patterns can make the video graphics look harmonic and native. Effective transition patterns can help to replace large information portions to make the video more concise and to the point.
Post-Production
Once you get through the animations, you need to add suitable elements to your video. Besides scriptwriting, creating animations, and including voice-over, you also need to add proper background music to your video. Based on the buyer persona, consider the emotion you want to invoke. Ensure that the voice-over is enhancing the video quality, and the sound effects, illustrations, timing are in tandem with each other. Once you are confident about your animated explainer video, deploy an effective delivery, publishing, and marketing strategy. Promote the video on social media channels for wider outreach. Improve the SEO benefits of your video and optimize it for search engines.
To Conclude:
These are a few important things you should know before getting started with the process of creating an animated explainer video. It will help you to make your video more dynamic and versatile and elevate the key marketing message to the next level.
