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Meta’s Ray-Ban (Gen 2) AI glasses have launched in India with a starting price of ₹39,900, bringing upgraded video, better battery life, and a more powerful on-device Meta AI tuned for Indian users. The product sits at the intersection of fashion and ambient computing, positioning smart glasses as a mainstream wearable rather than a niche gadget.
Launch and pricing in India
Meta and Ray-Ban are rolling out the Gen 2 AI glasses across Ray-Ban India stores and leading optical retailers, with online availability through select partners. Prices start at around ₹39,900 and go up depending on frame style, lens type, and prescription options.
The Indian launch follows the global debut earlier in the year, signalling Meta’s intent to treat India as a priority market for its AI hardware ecosystem. By entering at an upper-mid premium price point, Meta is targeting creators, tech enthusiasts, and earlFay adopters who want hands-free capture and AI assistance in everyday life.
Why AI Glass
Meta’s launch of the Ray-Ban Gen 2 AI glasses in India signals a bold step forward in integrating cutting-edge AI technology into everyday wearables. As tech giants like Google push the boundaries with AI models like Gemini and competitors such as ChatGPT advance conversational AI, Meta is carving out its niche by blending style with smart functionality. These AI-powered glasses not only deepen Meta’s commitment to immersive augmented reality experiences but also highlight the growing importance of AI-driven innovation in personal technology. With Perplexity focusing on enhancements like the Comet browser and Google exploring new AI frontiers, Meta’s Gen 2 glasses set a new benchmark for wearable AI devices that seamlessly connect users to intelligent digital interactions on the go.
Design, styles and comfort
The Ray-Ban Meta Gen 2 line retains the classic Ray-Ban aesthetic, offering familiar frame shapes such as Wayfarer, Headliner, and Skyler. New seasonal colours like Shiny Cosmic Blue, Shiny Mystic Violet, and Shiny Asteroid Grey aim to make the glasses look like regular fashion eyewear rather than visible tech gear.
Despite integrating cameras, speakers, and microphones, the glasses are designed to feel close to standard Ray-Ban frames in weight and balance. This focus on comfort is critical because Meta wants users to wear them for several hours a day, not just for short recording sessions.
Camera and media capabilities
Gen 2 glasses upgrade video capture to 3K Ultra HD with an ultrawide field of view and HDR, delivering sharper, more immersive clips suitable for social media. Photos are also captured at high resolution, with software updates promised to add creative modes like hyperlapse and slow motion.
Hands-free capture is central to the experience: users can tap the frame or use voice commands such as “Hey Meta” to start recording, take a photo, or begin a live video call. This makes the glasses especially attractive for vloggers, travel bloggers, and parents who want point-of-view footage without holding a phone.
Battery life and charging
Battery life has been significantly improved compared with the previous generation, with Meta advertising up to around eight hours of continuous or moderate use on a single charge. Fast charging allows the glasses to reach roughly 50% battery in about 20 minutes, reducing downtime between sessions.
A compact charging case further extends usage, effectively turning the glasses into an all-day wearable when users top up between activities. For frequent travellers or commuters, this combination of better battery life and fast charging addresses one of the biggest pain points of early smart eyewear.
Meta AI assistant and Hindi support
One of the headline upgrades for India is the enhanced Meta AI assistant, which now understands and responds in Hindi alongside English. Users can ask questions, control media, send messages, get directions, or trigger camera actions using natural voice commands without touching their phone.
Meta is also rolling out celebrity voice options, with Bollywood actor Deepika Padukone highlighted as a voice choice for Indian users, adding a local cultural hook to the experience. The assistant runs on-device for many tasks but can also tap the cloud for more complex queries, blending speed with richer AI capabilities.
Audio, calls and Conversation Focus
The glasses use open-ear speakers built into the arms to play music, calls, and assistant responses while still allowing the wearer to hear ambient sounds. This design avoids the isolation of in-ear earbuds and supports safer use while walking in busy environments.
A feature called Conversation Focus uses the microphone array and audio processing to reduce background noise and amplify the voice of the person in front of the wearer. Combined with a five-microphone system and noise reduction, this helps deliver clearer call quality and more reliable voice commands even in crowded places.
UPI payments and India-first features
A standout India-specific experiment is voice-activated UPI payments from the glasses. In tests, users can look at a QR code and say something like “Hey Meta, scan and pay,” with transactions processed via WhatsApp-linked bank accounts using UPI Lite.
If rolled out widely, this could turn the glasses into a powerful payments interface, cutting out the friction of unlocking a phone, opening an app, and scanning a QR code at stores. The combination of Hindi support, UPI integration, and local celebrity voices shows Meta tailoring its hardware and AI stack specifically for India’s digital habits.
Privacy, safety and social norms
Smart glasses with always-available cameras raise familiar privacy questions, especially in public or sensitive spaces. Ray-Ban Meta Gen 2 includes visible recording indicators, but public awareness and etiquette will play a big role in how socially acceptable they become in India. Users will need to be mindful of where they record, and businesses may set their own rules around wearing camera-equipped eyewear inside premises. At the same time, the form factor makes the technology less intrusive than holding up a phone, potentially normalising more casual, point-of-view recording over time.
Key specs at a glance
| Aspect | Gen 2 Ray-Ban Meta AI glasses in India |
| Starting price | Around ₹39,900, varying by frame and lenses. |
| Frame styles | Wayfarer, Headliner, Skyler with multiple colours. |
| Camera | 3K Ultra HD video, high-res photos, ultrawide HDR. |
| Battery and charging | Up to about 8 hours of use; fast charge to ~50% in 20 minutes; extended by the charging case. |
| Audio and mics | Open-ear speakers, five-microphone system, Conversation Focus noise handling. |
| AI and language | Meta AI with Hindi support, celebrity voice options for India. |
| Payments | Testing hands-free UPI Lite QR payments via WhatsApp. |
Overall, Meta’s Ray-Ban Gen 2 AI glasses bring a more polished mix of fashion, camera, and AI into the Indian market, with improvements aimed squarely at creators, commuters, and bilingual users who live inside the WhatsApp and UPI ecosystem.
