Product photography is the most common and important part of eCommerce marketing. That’s why you need to know the benefits of photo editing for online retailers.
Photo editing is crucial if you want the picture of your product on an online store to pique the interest of potential buyers. What follows is a discussion of the importance of photo editing for online retailers.
In this article, you will know about How Photo Editing Benefits Online Retailers in 2023. So why are you waiting, read fast!
What is Photo Editing?
Photo editing is a must nowadays. You can edit your product photos to make them even more excellent by adjusting the exposure, the white balance, and the color.
Image editing can be used to help remove parts such as sand specks as well as scratches, adjust the geometry of the photo by rotating and cropping it, correct for lens aberrations, strengthen or soften the image, make changes to the color of the image, or add special effects to a photo. Image editing can also be used to add special effects to the photo.
Why is Photo Editing Important?
Photo editing is one of the important features in this eCommerce world. Online retail continues to grow at a rapid rate. Sales in the US were over $48 billion, as reported by e-Marketer.
One online store reported that e-commerce accounted for 14.3 percent of total retail sales in 2018. Online sales at Amazon are up by forty percent (40%) year over year. Every year, online sales have been increasing by nearly 15.6%, according to the e-commerce division.
For this reason, sales demand photo editing in the eCommerce field.
Benefits of Photo Editing for Online Retailers
(1) Increase Your Sales
The primary focus should be on boosting product sales. Photo editing shows your professionalism and product branding efficiently. Thus this helps to stand out your product among all the other competitive ones.
Having a high-resolution image of the product available can convince customers that it is of good quality. A shopper is subconsciously prompted to buy the product through this visual cue.
A potential purchaser immediately begins imagining themselves with the product and evaluating it against similar options. Customers are more likely to buy something they can use. A picture can convey so much more than words can ever say.
(2) Increase Your Reach
For businesses to effectively reach their target audience on social media, visuals are a must. There is no substitute for visuals when it comes to conveying a story or a thought. They entice people to check out a company’s social media profiles and encourage them to engage with the company by leaving comments and giving likes.
More of your online life will be accessible to those who follow you. Several issues may exist with images if you intend to utilize them on social media. Some may lack sharpness, brightness, and resolution; others may have been shot with a low-quality camera; still, others may have an unappealing backdrop.
(3) Improve Customer Experience
Making a good first impression and appealing to new customers both require a high-quality image. If the image is edited properly, it can serve as both a visual display of the item and a labeled list of its components.
If the product has too many moving parts, you may use the picture to explain it and show the user how to operate the device. This method of advertising is more effective than writing long descriptions of the products being sold. It’s a visual overview of the product details that helps customers picture the product in their hands.
(4) Cost-Effectiveness
When compared to other online retailers on the market, an eCommerce store that has a lot of image of high quality has the potential to generate more revenue. A growing number of people are turning to professionals for image editing of their merchandise. The rise in conversions results in a greater amount of profit for the store, which enables it to continue expanding and being successful. Business owners can save even more money if they use one-click photo editors or an AI art generator, both of which are features found on Picsart.
(5) Enhancing Visuals
More people are likely to purchase your goods if they have a positive impression of them. People often forget the exact name of the product they want to purchase, but they do remember the image.
That’s an unprecedented benchmark in the online retail industry, where customers typically choose items based on how attractive they are to them. They make a decision solely based on the visual presentation.
For this reason, making a strong first impression on potential customers is crucial. If you want your product photos to look their best, you should hire a professional image editing service. They’re a great tool for giving your photos a polished, marketable look.
(6) Creating Unique Branding
Unique branding can be made through photo editing. This thing distinguishes you from others. Changes in color, contrast, as well as brightness, are all within the capabilities of professionals. They also can add or remove elements, such as people, objects, and backgrounds, to help you create something distinctive to your brand. Something that gives a lifelike appearance to a photograph that otherwise would be dull, dark, and unfinished.
(7) Improving Product Images
Finding a better price to make a larger profit is the primary objective of every eCommerce website. Increasing the number of daily sales on an eCommerce website can be accomplished by attracting the attention of customers with photos that are both eye-catching and appealing. Photo editing helps in this regard.
(8) Reducing Returns
When you offer the customers proper images with every detail, the return rate of the products gradually reduces. The customer already knows what the product is all about, that’s why he takes that as per his needs. Thus the cost of the returning products reduces over here. Which is eventually beneficial for the business.
(9) Increased Brand Recognition
When it comes to developing your brand, images are of the utmost significance. When it comes to creating an edited image that is brand-aware, businesses have the option of concentrating on a specific editing style. This could involve concentrating on the saturation of certain colors, the nature of the images, the subjects used, the focusing patterns, etc.
This not only makes it easier for customers to remember what your company has to offer but also makes it so they have an increased sense of self-assurance when they are purchasing one of your goods or services.
Challenges of Photo Editing for Online Retailers
There are some challenges as well for online retailers. They face different problems, and the major ones are mentioned in this section.
Cost of Professional Services
One of the major concerns here is the cost of professional services. Editing product photos typically costs around $90 per hour. A rough estimate of the cost per image would put it somewhere around $3. Hourly rates range from $50 to $120, depending on relevant work history. However, it is preferable to make sure about understanding how many hours will be required.
Time Consumption
The editing process takes a long time because it requires a lot of trial and error to determine the best order for the various parts and how to put them together for maximum effect. This, of course, requires first carefully sorting through all the footage. Professionally retouched portraits require about 1.5-2 hours of editing time per photo.
Quality Control
The quality of the JPG image is diminished by any processing that is applied to it. When you open an image in an image editor and then save it with the same settings, the compressed image template suffers some quality loss.
Image compression, which consists of limiting the image size to reduce the size of the file, is the factor responsible for quality loss more often than any other. Therefore, quality control checking is required while the photo is being edited. The clipping path service provider can help you here.
How to Implement Photo Editing
You can implement photo editing by these measures mentioned here-
(1) Use of Professional Photography
You can use professional photographers to get a photoshoot for your own company. Here you can mention that the photographers know well how to create your brand distinct from the others brands available in the market. Thus, you get the proper treatment from them and get free edits of the photos from them as well.
(2) Background removal product
Photo editing services are not complete without the background removal product. Customers’ attention is diverted away from the offered service due to the monotonous atmosphere. They look for alternatives by scrolling down the page of the product. You probably don’t want this to occur with your company. That’s why it’s so easy to just swap out the dull backdrop for a more interesting one.
In addition, pictures of your products on a white background are acceptable. White walls are ideal for showcasing the item. This means that the photos of the products will be of a higher standard. Customers are drawn in as a result. The clipping path service provider can help you in this regard.
(3) Photo Retouching
To give an image a finished and professional appearance, photo retouching is necessary. Products sold through e-commerce need to have a crisp and tidy appearance. The retouchers add the finishing touches. They fix all of the problems that could detract from the overall beauty of the photo. This service is being utilized by eCommerce business owners to obtain flawless photographs.
(4) Color Correction
The term “color correction” refers to the process of correcting color imbalances. The results are striking and aesthetically pleasing visuals. Images are dull due to a lack of cohesion in the use of color. Customers also don’t get a good view of the product.
Changing the colors of an image is another way to give it a distinct atmosphere. That gives you more room for an artistic license when showcasing your wares. Color correction is crucial for making a photo look real. And it aids in convincing buyers that their product will look as interesting as the one in the picture.
Final Thoughts
You, as the owner of an e-commerce enterprise, should be aware that a high-quality photograph is an asset. To succeed in the competitive e-commerce world, it is essential to have access to powerful photo editing tools.
In eCommerce, photo editing has already developed into an integral part of an eCommerce company’s operations. You can operate your company simply by uploading photographs of random products. Image editing software of a professional caliber is a must-have, however, if your goals are to boost sales or establish your business as a brand.
