If you work in marketing, you surely know that artificial intelligence is making big waves in this area. If you haven’t taken the time to get on board with these tools, now is the time. Some people worry that the use of AI tools will somehow dilute their creative efforts or appear fake, but this is hardly the case.
There are some great AI marketing tools out there that will only enhance your creative efforts and help you stand out from among the rest.
In this article, we will take a closer look at some of the best AI marketing tools that are revolutionizing the field these days. Whatever your business type may be, there are surely AI marketing tools that will be able to help you. You will undoubtedly find ideas that inspire you
Why use AI marketing tools for social media posts or other marketing?
The use of AI in marketing is about more than creating fake pictures. It is about the use of data, first of all. The larger point of marketing is to understand the market, where you stand in it vis a vis your competitors, and what you need to do to get ahead. This applies to your social media posts and blog post as much as your email campaigns.
AI can help you do this. The reason is because it is capable of gathering huge volumes of information in a very short period and processing it in a way that humans would never be capable of.
Furthermore, AI can analyze things such as finer aspects of consumer behavior, conduct sentiment analysis, etc, so that marketing teams can have a much more precise notion of what they need to do to get on top.
AI tools that will improve your marketing
Let’s now take a look at specific types of tools that will help you in your marketing efforts. You may find that you need several of these tools to help your company reach its marketing goals.
Tools for copywriters
Copywriting is an art. Sure, many people can rewrite an idea in their own words, but there is a reason that certain types of content are more successful than others. There is a specific language that you should be using to really reach people the right way in content creation.
There is now an AI tool that will help you do this. Some people might fear this idea, remembering the early days of online tools and the primitive language that it produced. Current tools are radically different. You can tell them particular tones that you want to convey, styles, etc, and they will come up with content that is remarkably sophisticated and appropriate to your task.
And while you should always double-check any computer-produced result, these apps will go a long way in helping you get where you want to go.
Content optimization tools for social media posts and websites
The goal of every marketer is to get noticed. And a big part of this is getting your company’s name to the top of search engine results pages through proper search engine optimization.
Rather than wasting a lot of time going back through your content and optimizing it manually, you can download a tool that will optimize for you. In using these tools, you can still come up with your own ideas, but the tools will automatically analyse your content for things like keywords, headers, readability, etc, and give you suggestions that will help you improve your status.
And you will be able to see your results changing in real time so that you know exactly when the optimal time will be to stop.
AI marketing tool for rewriting AI content
Now AI isn’t perfect, of course. It does an amazing job of producing information and can be great at suggesting writing styles, as well.
But sometimes you want to rewrite what AI gives you to “humanize” your content (search engines frown upon content that is strictly AI, by the way). So you can now find AI writing tools that will rewrite AI content for you to make it sound more real. Again, you always want to check everything before you put it on your web pages or send out digital marketing materials. But you would be surprised at the sophistication with which tools like this work.
AI editing tools
Some people are sticklers for human production. But even if this is the case in your company, you might stand to get some help from an editing tool that will make suggestions on your writing.
It often happens that people who are driven by great ideas tend to get entrenched in their thoughts, and their marketing content ends up being unreadable to the public.
Therefore, it can be helpful to have a video translator tool that provides translations that will make it smoother or more targeted towards your audience. And with the help of AI, these tools know what your target group is looking for and can help you direct your content most appropriately.
Digital advertising apps
AI understands the digital world. It knows which media require which types of optimization in order to make companies’ names stand out most. These types of apps can shorten, lengthen, or otherwise adjust content that might offer different amounts of space (you don’t want the same writing on Instagram that you do on your landing page, for example) for optimal results.
Chatbot apps
Another major tool used in AI marketing is chatbots. Chatbots have become indispensable in terms of managing customer relations. In addition to tools that help to program these chatbots, there are now tools available that can monitor and refine them.
When any given company uses a bot, that bot then builds up a cache of information that is specific to that particular company. In building a company marketing strategy, it is important to look at customer data. This means not only what has been ordered, requested, etc from customers, but also finer aspects of these conversations.
In order to really improve customer relations, companies should get a better sense of customer behavior, how people’s feelings towards a company change over time, etc. For this reason, apps that can monitor and analyze these things can be extremely useful. If your customer sentiment is going down, for example, the app will be able to indicate this, and also indicate the reason why.
Give it a try
The process of figuring out correct marketing techniques is one that you will continue throughout the entire existence of your company. There is no one single correct answer, and everything evolves over time.
Many factors are subject to change. Your target audience might change their preferences, your competitors might update their offerings, and anything could change in the world around you.
Therefore, there is all the more reason that you should give AI digital marketing tools a try. These tools are constantly being updated as new information becomes available. So they are the best way of informing you of changes in the larger system. You have nowhere to go but up.
