Designing your landing page is not an easy task. An attractive, practical, informative, and easy-to-use landing page makes the difference and decides whether a visitor is going to stay or not. It should include many different elements such as a nice landing page design, appealing colour contrast, stunning custom graphics plus animations, and many other important components that follow best practices for creating an engaging and influential landing page.
User-friendly and attractive landing pages not only keep the user on your page but also improve your conversion rate. To create a landing page that instantly engages your audience to become your customer, you’ll need some inspiration for assistance. That’s why this article contains some of the most powerful landing page designs and examples that will give you great ideas and help you create a high-conversion landing page.
What Exactly Is A Landing Page?
A landing page is an online web page crafted for a specific purpose. This is where your visitors land after clicking on a link promoting your products or services. The goal of a good landing page is to increase conversion rates to achieve your marketing or business growth goals. A landing page can be your home page or another page, or it can be a stand-alone page created for a specific marketing purpose.
- Define The Purpose Of Your Landing Page
The existence of Landing pages is to drive conversions. For a remarkable landing page design, you need to keep your purpose in mind. So you have to ask yourself what type of conversion you expect to generate. The most common conversion activities include:
Brand Awareness;
This involves growing your list of email subscribers and building a relationship with them through content about your brand and your products/services, which ultimately translates into loyal customers and customer growth.
Lead Generation;
This involves capturing the contact information of prospects interested in your product/service so that a member of your sales team can follow up.
Sales;
This is intended to facilitate quick purchases by displaying a specific product and giving users the option to add to a cart or purchase without ever leaving your landing page.
- Plan Your Landing Page Design
Whatever the goals, a good landing page should have at least the following elements:
- A title
- A brief description of your offer.
- Relevant images/graphics and animations.
- A call to action (CTA)
- A Killer Headline Is A Must
Before your visitors visit your page, the first thing any visitor will see is your title and meta description. The goal of your headline should be to make your visitor feel motivated enough to read what follows. A compelling headline is all you need to compel your visitors to start exploring what’s inside your landing page. One thing is for sure though, if you want to get those clicks in the first place, you need a high-value offer. An irresistible hook that will draw the reader in without resorting to any clickbait scams.
- Here are some tips for landing page titles:
- Keep it simple, useful, and clear.
- It must start with a question.
- Empower visitors with a decision.
- Your headline should reflect your promotion.
For instance, you can check “Constant Contact”. When it comes to corresponding advertising content, Constant Contact makes the right call on every headline.
Remember, two sentences are the most important, the opening sentence and the closing sentence. These are the ones with which you connect the reader. Keep your opening sentences brief, compelling, and to the point.
- Add Authority To Your Landing Page
People have always been uncertain about advertising, and with an excess of spam emails and shady operatives, they are even more concerned about what they see and read on the internet. Your landing page copy should immediately overcome your hesitation. In the banner at the top of the page, place your logo and company name.
In or immediately below the banner, place one to three strong testimonials above the headline. Authentication proof refers to the idea that people settle towards things that are popular with others. Some instances of social proof for authentication include customer testimonials, case studies, social sharing buttons, etc.
Moreover, consider adding a subheading that summarizes the company’s mission statement or credentials. Did you know that when a user visits a landing page, social proof is often the main factor that leads them to sign up or buy something!
- Eliminate All Distractions
Pop-Ups, rollovers, oversized share buttons, sidebars, you can get rid of all that crap. Your landing page should be designed with one objective in mind and that is a high conversion rate. Anything that doesn’t directly contribute to that goal is a distraction and should be cancelled.
- Make Your Landing Page Very Interesting
It only takes a few seconds for most visitors to determine whether or not to stay on a particular page. That is why it is important to include multimedia elements to spark interest in your landing pages. Research shows that using video on landing pages can increase conversions by 87.1%. You can also add graphics and other animations related to your product or service.
- Add A Call To Action (CTA)
Every landing page should at least include a direct call-to-action CTA that tells visitors what to do next. Competitive or multiple CTAs confuse visitors, leading to fewer leads. For example, if you implement a call widget on your website, you’ll make it easy for your customers to get in touch.
- Use The “Limited” Technique
There is a motive that “limited time” and “limited quantities” are among the most common marketing tactics. This limited word causes your landing page visitors to act now because they know they could miss out if they wait.
- Reduce The Text On Your Landing Page
Most Internet users scan the pages instead of reading them completely. Therefore, landing pages with a high word count tend to receive fewer conversions. Landing pages with less copy generate an average conversion rate of 15.4%, compared to 12.2% for landing pages with too much copy.
- Optimize Your Landing Page For Mobile Users As Well
Today, mobile users spend more than twice as much time accessing the Internet as desktop users. If your landing page is not optimized for mobile users, you are going to miss a substantial piece of traffic. Instead of making your landing pages responsive, consider the differences in how users interact with your site on mobile and desktop.
