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The better you know your callers, the more of them you can convert. Call tracking provides deep insights into the customer journey and your marketing campaigns, dissecting the data related to each caller – demographics, psychographics, location, and more – and the ads that brought them.
With companies like Phonexa, you can get a unique call tracking number and connect it to any marketing channel, gathering valuable data insights on your callers in real time. Whether local, toll-free, or vanity, your custom call tracking number will allow you to enhance the customer journey, improve budget management, and ultimately convert more callers.
Sounds good?
Read on to learn more about how call tracking numbers can grow your bottom line.
The Value of Call Tracking
Not only are happy leads easier to convert, but they are more likely to return to buy from you again and again and spread the word about your business. The good news is that you can handle your calls more efficiently by utilizing a call tracking number.
Here’s what a call tracking number is:
- A call tracking number is a unique number assigned to a marketing channel – for example, a particular website – that redirects inbound calls to your business phone line, making you aware of who is calling and what ad or campaign triggered the call.
As you implement multiple marketing campaigns across different channels, it’s paramount to know the caller – demographics, first-time or repeat caller, etc. – and where they found the ads.
Here are some of the insights a call tracking number – a vital component of call tracking software – can collect:
- Campaign data: ad groups, partner IDs, and various call-triggering marketing channels.
- Caller data:
- Caller’s profile – name, number, location, demographics, psychographics, etc.
- Past communication – history of purchases, previous calls (number, duration, successful or not, etc.), emails, and other touchpoints.
- Call data:
- Call time and duration.
- Call analytics – keywords, preferences, patterns, appointments, sentiment, etc.
The best feature, though, is that call tracking software like Phonexa’s Call Logic platform will record all your inbound calls, so you can always go through the call to reevaluate it.
Types of Call Tracking Numbers
| Toll-Free Numbers (800) | Local Numbers | Vanity Numbers (844-PHONEXA) |
| International numbers are effective with landing pages, Google Ads paid search campaigns, and international marketing efforts and sales. | Phone numbers are effective for marketing within a specific location or community; used mainly by small businesses seeking improved targeting. | Easy-to-remember international phone numbers – for example, 1-800-DENTIST – are used to increase brand awareness and overall ROI by imprinting the brand into the caller’s mind. |
Depending on the goals of your marketing campaign, you may want to use a toll-free, local, or vanity phone number – or, for example, a toll-free vanity number. Likewise, you can use static or dynamic call tracking numbers for various campaigns.
- Static call tracking numbers are best for conventional marketing channels, for example, billboards, flyers, or TV. When a caller dials this type of number, you get their info and the channel that triggered the call. Afterward, you also get key statistics related to the call: duration, keywords, call recording, etc.
- Dynamic call tracking numbers are best for in-depth channel and campaign-based call tracking. Dynamic call tracking numbers allow you to swap numbers — assigning a different inbound number for every caller.
How Many Dynamic Call Tracking Numbers Do You Need?
With static numbers, you need one static call tracking number for each campaign, ad, website, or any other traffic source you measure. With dynamic call numbers, though, you have to assess how many of them you need.
- The rule of thumb is that the size of your pool of dynamic call tracking numbers should be around 0.33% of the total website visits for the prior three days. For 10,000 visitors, it would be 33 numbers; for 20,000 visitors, it would be 66, and so on.
Whether static or dynamic, call tracking numbers – possibly integrated with other software to create a unified lead management ecosystem – will granulate your campaigns to the point where you know who/when someone called and why, whether the call converted, and how you can improve down the road.
The Pros and Cons of Call Tracking Numbers
Improved customer journey, higher conversion rates, and boosted brand awareness make call tracking indispensable for digital marketing, but there are drawbacks to it as well.
Here are some common problems you may encounter:
- The abundance of call numbers may confuse skeptical customers.
- Call tracking numbers are not free — the more of them you have, the more you pay.
- A shortage of dynamic numbers may hamper lead tracking.
But again, most issues only happen if you lack experience setting up the call tracking process or the software is unreliable.
With call tracking software providers like Phonexa, every one of your inbound calls will be taken care of to ensure the best customer journey for your callers and steady growth for your bottom line.
