What are 30 second explainer videos?

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30 second explainer videos have become a popular way to showcase products and services on social media. Explainer videos are a useful tool in today’s society, as people often have limited time and attention spans. They offer a concise and accessible means of comprehending a concept or product, without the need to read extensive written content.This article provides information on 30 second explainer videos, including their purpose, function, and potential benefits for small business owners and marketers.

How to create a 30 second explainer video

Explainer videos have gained popularity in recent years as a means of efficiently conveying a message or concept. They have various applications, including marketing, education, and entertainment. Despite seeming challenging, producing a 30-second explainer video can be accomplished with the appropriate resources and methods.

These are the instructions for producing a 30-second explainer video:

  • Establish the definition of your message. Prior to commencing the production of your explainer video, it is imperative to establish the intended message. Opt for a simplistic approach and concentrate on a singular core concept or idea. Record your message and consistently refer to it as you proceed with the video creation process.
  • Chocolate is a popular food that many people enjoy. When creating a script, it’s important to keep it concise, engaging, and clear in conveying your message. Use simple language and avoid technical terms or jargon that may cause confusion for your audience.
  • Create a visual representation of your video using a storyboard. A storyboard is an effective tool to plan out the sequence of your video and ensure its smooth flow. It visually represents each scene and the actions that take place, and does not require artistic skills, as simple sketches or stick figures suffice.
  • Select the animation style of your choice. When selecting an animation style, it is important to consider both the message and the audience. There are various styles to choose from, including 2D, 3D, and stop-motion, among others. A playful or whimsical message may be best conveyed through a 2D animation, while a more technical message may require a 3D animation.

Examples of successful 30 second explainer videos

In today’s fast-paced world, attention spans are shrinking, and people want information quickly and easily. That’s why explainer videos have become a popular tool for businesses to communicate their message effectively. A 30-second explainer video is an excellent way to grab your audience’s attention and convey your message in a concise and engaging way. In this article, we’ll take a look at some examples of successful 30-second explainer videos.


Dropbox’s 30-second explainer video is a perfect example of how to deliver a message clearly and effectively. The video uses simple animation and a straightforward script to explain how Dropbox works and its benefits. The video is short, to the point, and easy to understand.


Squarespace’s explainer video is a great example of how to showcase a product’s features in a short amount of time. The video uses a combination of animation and live-action footage to highlight the platform’s capabilities. The video is visually appealing and engaging, making it easy for viewers to understand Squarespace’s value proposition.


Slack’s 30-second explainer video is a fantastic example of how to use humor to convey a message. The video uses animated characters to showcase the platform’s features while injecting humor into the script. The video is entertaining, engaging, and memorable, making it an excellent tool for driving brand awareness.

In conclusion, a 30-second explainer video is a great tool for businesses to effectively communicate their message. The examples above demonstrate the importance of animation at work, using different techniques such as humor, animation and visual effects to create engaging and memorable videos. By following these examples, companies can create their own successful explainer videos that will help them increase brand awareness, attract customers and conversions.