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The best way to expand your business is through wholesale eCommerce. The market boasts incredible potential and offers higher returns than eCommerce retail. Simply put, it makes sense for growth.
A merchant can easily set up a wholesale store in addition to their retail store. Thus, they can scale their wholesale business without any hassle.
China is a leading location for a variety of merchandise available for your store. Sourcing Nova can help you find, ship and even drop ship your merchandise.
How does wholesale eCommerce work?
Platforms like Shopify make it easy to create a wholesale website.
How Does Wholesale Work?
Wholesale means selling your products at a discounted price to another store in bulk. The wholesale buyer can then sell them to their retail customers.
The best part of setting up a wholesale channel is that you’ll still be able to sell to end-users.
In some ways, people see wholesale as an old-fashioned business model. But, E-commerce solutions disrupted wholesaling with direct access to consumers.
Despite this, wholesale has also seen a revolution, thanks to online marketplaces. Direct-to-consumer(d2c) businesses find success through e-commerce since the barriers to entry are lower. But online wholesale still offers consumers a simple shopping experience. Customers can find all their needs in one place.
Why Should You Sell Wholesale?
Online marketplaces provide d2c companies with a new form of wholesaling. Here are three reasons why your business might benefit from starting a wholesale channel.
Sales Growth Without Increased Marketing Costs
Marketing is crucial to the growth of a direct-to-consumer business. But, gaining a new customer usually comes at a cost.
When you sell wholesale, you remove the burden of getting clients from your shoulders. It enables you to focus on other aspects of your business. If you get retailers as your buyers, they will be the ones who do their marketing to sell your products.
Market Your Products to Other Brands’ Audiences
As with acquiring new customers, building a loyal audience of fans and customers is not easy.
You can partner with well-known brands or persons to get your product in the hands of consumers. It’s easier to form a partnership in your niche than build your brand’s following from scratch.
Less Risk, More Chances to Succeed
When you expand your company to a new country, you will face cosletts like storage and fulfilment services like Red Stag. You also need to keep track of FedEx delivery hours or UPS ground shipping time. In addition, you will have to build a new marketing strategy for a whole new market.
By partnering with an existing retailer in a new region, you can reduce your startup costs.
Finally, a wholesale business model increases efficiency for both retailers and wholesalers. Retailers get new products and add them to their current products. Wholesalers get direct access to established clients to save money on marketing.
Wholesale Selling on Shopify
One of the most popular platforms for eCommerce is Shopify. A simplified platform that can assist you in getting started with eCommerce.
You can also take advantage of countless built-in features and extensions. These Shopify wholesale apps increase the value of your business.
After you have the tools on your website, you can do the following through your dashboard.
- Manage your order
- Track your orders
- Manage your inventory
- Adjust user preferences
Shopify doesn’t provide an out-of-the-box solution for selling wholesale. But, there are many alternatives.
Wholesale methods may vary depending on your business model and the products you sell — or whether you’re running a Shopify dropshipping setup alongside your wholesale store.
products you sell.
The three most straightforward ways of doing this are:
- Starting a separate store
- Using discount codes
- Using a wholesale app
Sign Up for Shopify Plus
Shopify Plus best suits merchants who consider going straight to wholesale. However, when you are expanding to wholesale, you need to consider automating your process without sacrificing customization.
Automate all wholesale processes using Shopify Plus. You can also set up accounts and review orders in addition to specific pricing for wholesale.
Shopify Plus promises more features for wholesale businesses. Here are Shopify Plus key features.
Discount Codes
Wholesale retailers need to offer discounts to maintain a loyal customer base. Businesses using Shopify can give customers discount codes. Business owners can even apply them to their carts. In addition, you can provide discounts to both wholesale and retail customers.
Using Shopify’s discount code feature, you can place orders for your customers. For example, you can make a draft order based on previous inquiries from customers. In addition, you can use discount vouchers or codes to encourage them to purchase a specific minimum order quantity. These codes can even reduce shipping costs.
A Separate Wholesale Store
You can create a separate wholesale store for separating retail and wholesale operations. A new store can also help maintain backend operations clearly. In addition, it’s easy to make new Shopify stores with the same account.
You can use Shopify’s expansion feature to create a new store.
Shopify Wholesale Apps
Wholesale apps lets you:
- Send an invoice with the payment provider integrated into your Shopify store.
- Send a customized invoice email allowing customers to settle their orders with their preferred payment methods.
Mark invoices as paid or partially paid every time a customer pays.
Here are examples of some of the best wholesale apps you can get in the Shopify App Store.
Wholesale Lock Manager
Shopify stores are secure enough, but a safe Shopify website has a lot of benefits. This app helps you track individual stores and pages as well as manage their security.
Wholesale Club
An app like a wholesale club app can help you increase the average order value of your Shopify store. There are a lot of cool features and functionalities in this Shopify application. It allows you to improve your store processes. This application ensures that the wholesale process goes smoothly.
Wholesale Order Form & Reorder
You can set wholesale discounts on your store with the Wholesale Helper. It is one of the best applications on Shopify. Despite its limitations, it has many highly-rated features. As a result, it can help your store stand out when it comes to the wholesale marketplace.
Wholesale Gorilla
A buyer can experience a wholesale experience with Wholesale Gorilla. Besides, it is developed and maintained by business owners themselves. It is one of the main benefits of using this app.
You will always be aware of what is happening with your website. You can ensure that all the information is accessible whenever you need it. Also, the wholesale experience is emphasized and streamlined. Wholesale Gorilla makes sure requests and customer experience are handled correctly.
If you are considering building a website that will work as hard as you for your wholesale business, Shopify can surely help. Check out its features and see which ones can fit your business process best.
