Here’s What SEO Is (and Why You Should Care)

Here’s What SEO Is (and Why You Should Care)

First of all, SEO is an acronym for Search Engine Optimization. It’s the process of improving your website, so it ranks higher on search engine results pages. But the good news is, you don’t have to be an expert in SEO to get better rankings – you just need to follow some basic guidelines. Here’s what you need to know.

1: What is a SERP?

SERPs are the search engine results pages – those things that come up when you search for something on Google or Bing. Your goal as a website owner is to try and rank as high as possible on those SERPs. Ultimately, you want your site listed on page one of Google at the top position. But first, you have to optimize the content of your website so it ranks high on a search engine results page.

2: Where Do You Start?

The first step is to conduct keyword research and find out the relevant keywords that have a high value for your business or blog. After finding them out, create optimized content using those keywords as part of your title, in the body of your article, and also as part of your website’s metadata.

3: How Often Should You Update Your Content?

In order for your website’s content to rank high on a SERP, it needs to be fresh and updated regularly. That means you should aim to update your site’s content at least once a week. If you can’t update your site’s content that often, try to update it at least every other week.

4: What Types of Content Do You Need?

Not all types of content are created equal when it comes to SEO. In order to rank high on a SERP, you need to have a mix of the following types of content:

1. Blog posts

2. Videos

3. Infographics

4. Images

5. Case studies or testimonials.

Each type of content has its own benefits, so you should mix the above types in your website’s content to give yourself an edge. And although images don’t directly influence your rankings, they do help improve your site’s overall performance on a SERP.

5: What is a Backlink?

A backlink is a link from one of your pages to another page on the same domain name. When it comes to SEO, you need a balance between inbound links and outbound links. In order to get more inbound links, you need to create valuable content that people will want to share. Outbound links are just as important – you should link to other authoritative websites in your industry in order to show your site’s credibility.

6: How Do You Get Other Websites To Link To Your Site?

One of the best ways to get other websites to link to your site is by guest blogging. Guest blogging may take a long time before you start getting results, but it’s definitely worth the wait because this will give you high-quality backlinks that’ll improve your website’s rankings. 

7: Should You Hire An SEO Service?

Whether you should hire an SEO service or not really depends on your budget and your level of expertise. If you don’t have the time to learn about SEO, then hiring an SEO service is a good idea. However, if you have the time and are willing to learn, then you can save money by doing SEO yourself. Of course, you could always try affordable seo services with Vazoola, as well as similar companies that offer quality services at an affordable price.

8: How does Mobile Optimization Factor into SEO?

Whether your website is optimized for mobile devices or not really depends on your target audience. If you’re targeting mobile users, then you should obviously make sure your site is responsive and looks good on mobile devices. If most of your visitors use computers to access the Internet, then there’s no need to worry about mobile compatibility.


SEO is an important part of running a successful online business. When you rank higher on search engine results pages (SERPs), your website gets noticed and more people will visit, which can lead to increased sales and conversions for your company. For this reason, it’s essential that you take SEO seriously and optimize your site.

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