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With the development of mobile technologies, more and more people around the world are switching to new ways of connecting to the network, and eSIM (Embedded SIM) is one of the most striking examples. This technology is radically changing the idea of mobile communications, giving the user new opportunities. But, in addition, to ease of use, eSIM also opens up access to a lot of data that can be useful not only for telecom operators but also for marketers.
More and more companies are starting to take an interest in the capabilities of eSIM analytics. With the help of such data, you can get detailed information about user behaviour, which allows you to create more accurate and personalised marketing strategies. This is available in every country. For example, for those focused on the Indian market, there is eSIM India with unlimited data for tourism, which opens up new horizons for both travellers and marketers. Let’s consider what data can be collected using eSIM and how this data can be used for marketing purposes.
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Types of data that can be collected via eSIM
eSIM allows you to collect a variety of data that can be useful for analysing user behaviour. Let’s look at what data can be obtained using this technology.
Connection data
This is probably one of the most important data points. Here, we can include connection time, duration of mobile network use, connection quality, and data transfer speed. This helps to understand when and how often a person uses the Internet. It is especially useful for analysing peak loads. It can also identify connection problems in specific regions.
Geolocation data
This is important for us in order to, for example, correctly set up targeted advertising. By determining the exact location of the device or searching for certain patterns (for example, which regions users visit most often), we can set up mailings for local companies that will be relevant to residents and tourists. Tourists often use the Yesim.app in order to avoid buying local SIM cards and always stay connected. There may be no Wi-Fi hotspots, especially if we are talking about some remote retreat centre, for example.
Data on the use of services and applications
Here, we may be interested in statistics on the use of mobile data, popular applications and services, and user preferences in content: video streaming, social networks, games, etc. We can even find out how often they connect to the network, whether they go to the App Store / Play Market, and whether they use a VPN. This data will be very useful for us to set up truly relevant and successful marketing campaigns.
How eSIM analytics can be used in marketing
eSIM analytics is a huge resource for marketers. How can this data be used to improve the effectiveness of marketing campaigns?
Personalisation of marketing
Any marketing strategy should be based on something. The mailing can be made much more effective if it is personalised, and for this, you need to know:
- The main features of your target audience
- data on behaviour patterns based on the user’s online activity
If the first point is rather based on how correctly you can determine your target audience, then the second can be found using the data captured from the eSIM. Using geolocation data, you can also implement geofencing, that is, send special offers as soon as the user is in a certain area.
Retargeting and improving user experience
Analysis of user behavior allows you to use retargeting. For example, if a customer visited the site but did not complete the purchase, you can send a reminder or a special offer through the application. In addition, data on connection and Internet use shows only relevant advertising or content that will interest the user. Therefore, what do we get? A more loyal audience.
Analytics and forecasting
eSIM analytics allows you to not only analyse current data but also predict the future. For example, it is possible to predict which mobile services will be in demand in certain regions or during a specific period. These forecasts help to prepare in advance for increased demand and optimise offers. This is especially useful for startups and small businesses: each founder can use such data to create a product that will accurately meet the needs of the target audience. User behaviour analytics is the key to creating an effective marketing strategy and business growth.
The future of eSIM analytics in marketing
eSIM technology continues to evolve, and its impact on marketing will only grow. Users themselves find it convenient to use a virtual number to stay online from any phone, no matter if it’s an iPhone or an Android. In the future, we can expect that data analysis tools will become more accurate, and the opportunities for marketers will be broader. The technology will allow us to collect even more data on user behaviour and use it to create more effective marketing campaigns. Experts expect that soon it will be possible to connect artificial intelligence to analytics in order to collect information even more effectively and work with large volumes of data.
Conclusion
eSIM analytics provides enormous opportunities for marketers. First of all, its importance lies in the fact that marketers have learned to better understand user behaviour. This will allow us to create marketing campaigns in the future that offer users more personalised and relevant offers. With the help of connection, geolocation, and user behaviour data, you can not only improve marketing campaigns but also predict customer needs. And there is more to come. In the future, eSIM analytics will only evolve because technology is changing, and it is important to take advantage of new opportunities to grow your business and create unique experiences for your customers.