Category Technology

What Is NBCUniversal’s Backlot Club?

In an era when audiences crave connection and exclusivity, entertainment companies are finding innovative ways to engage their most loyal supporters. One of the most innovative examples comes from NBCUniversal through its Backlot Club — a membership experience designed to…

The Real Cost of Free AI in India

The push for free AI in India sees companies offering premium subscriptions at no cost to capture users rapidly, harvest behavioral data, and secure a long-term strategic position in one of the world’s most important digital markets, rather than out of pure…