When developing a website, you should not think only about how to make a website that looks fancy. Apart from making a visually appealing website, you should also be concerned with steps to take to rank high on different search engines, such as Google.
At this very moment, someone is searching on Google to find a new product, answers to their questions, or something that your business can provide.
Will they find the information they were looking for on your website? That’s a good question.
For instance, if people are searching for the best virtual phone systems but cannot see your website on the first page of Google search results, then, unfortunately, they are less likely to end up on your website. This is because of a few reasons.
As of July 2022, Google dominates the global search engine market with 91.43% of global traffic.
Next, 75% of users on the Internet do not click on the second page of Google search results. To make sure your website ranks high on Google search engines, you should not concentrate solely on what search engines are looking for.
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You should analyze users’ experiences when they visit your website. More specifically, you should understand if your website gives any value to visitors and then improve your content to achieve the results you want.
Let’s discuss some tips to help you improve your Google keyword rankings.
Eight Strategies to Improve Google Keyword Rankings
Improving Google keyword rankings might seem challenging, but with these simple eight tactics you will be able
1. Evaluate Your Current Search Ranking
The first step is assessing your current search rankings. Without a solid knowledge of your keyword performance, you will not know your pain points to improve them in the future.
So, it is recommended to retrieve this keyword data and keep it to analyze it constantly and see how much you have improved at SEO.
By analyzing this data you will have some idea of your most valuable keywords and the keywords and pages that do not perform well.
You may hire remote assistants who can help you with the assessment process. Consider providing software for virtual assistants to make communication between you easy and work more efficiently.
2. Target Relevant Keywords
Make sure your target keywords match your business objectives. If you want your website to rank higher, you should analyze what your customers both existing and potential are looking for.
So, consider doing a SERP analysis to see if the particular keyword you want to rank for is relevant and understand how hard it would be to rank higher than your competitors.
For that reason, you need to follow the step-by-step strategy to make step-by-step strategy to make competitive keywords ranking.
While conducting the analysis, take these simple steps
- Do keyword research – Create a list of keywords relevant to your niche. Use different tools to understand the search volume and difficulty of your keywords. If many people are trying to rank with that keyword, then you should think of other options.
- Identify search intent – Once you have performed your keyword research, it is high time to analyze whether they are relevant to your business by taking a look at search intent. There are four types of search intent: navigational, educational, transactional, and commercial.
If people are looking for a certain website or brand, then their search intent is navigational. In the case of educational search intent, customers are searching for particular information. The transactional one assumes that people want to buy something. Finally, if people want to do some research before making a purchase then their search intent is commercial.
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The analysis will help you to reveal the intent behind the keyword so you can decide whether that specific keyword is relevant for you.
Analyze competitors – The next important step is to analyze your competitors and understand how to outrank them. At this stage, you might need to pay attention to keyword difficulty, domain authority, page authority, backlinks, citation flow, and other important metrics.
Make use of different online SEO tools to retrieve this valuable information. Once you have this data, you can compare these metrics to yours and see what can be done to overtake the competition.
3. Improve Website Navigation
Creating a website that has a creative design and a cool logo animation is not sufficient to rank high on search engines. It should also have easy navigation so that search engine crawlers can find your website and its content. If you have well-structured navigation, search engines determine which pages are of great importance and can help with improving page authority.
Conversely, if your website navigation is not intuitive, has broken URL links, and people cannot understand where to click to find information, then you definitely should make changes to improve your site navigation.
Here are some tips on how you can optimize your website navigation
- Focus on user experience – You should create a website where users can have a positive experience. So, put yourself in the shoes of your audience and think about what they would like to see on your website.
- Avoid overdoing – Do not complicate your website with a lot of sub-categories and unnecessary links that only damage your website. Make it simple so that users can easily navigate through your site.
- Use internal links – By clicking internal links, users can quickly jump from one to another page and find the information they are looking for.
4.Optimize Your Headers For Search
Heading tags are important for search engines as they allow Google, for instance, to understand what your page is about. Besides, readers do not have much time to read the whole article to find the information they are looking for. If a person is looking for an article about How to Write a Process Document, for instance, only pages with proper headings will appear on the search engine results.
5.Create Compelling Content
Before writing content for your target market, make sure you know your audience well. Do the research and reveal the needs and interests of your audience. If you write blogs that do not give any value to your users, then you are just wasting your time.
Once you know what your audience is interested in, you should choose relevant keywords. We have already discussed its importance of it. Now, you should think about creating content that is not only engaging but also optimized for SEO. Use the target keywords from your list and use them for your website content.
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For instance, if you have a blog, make sure your articles have all the necessary keywords to rank high on Google and other search engines as well. However, do not stuff your whole article with keywords, otherwise, Google will penalize you. Make sure your blogs have proper headlines, clear structure, and useful information.
6. Optimize Images
People who are reading blogs or other website content expect to see some visuals as they make the reading process easy and enjoyable. Imagine you have a 1500-word article and you see only the text, would you carry on reading? Probably not. You would soon get tired and quit the page. However, you should not choose random images. You should care about whether they are optimized or not.
Image optimization assumes reducing the size of your images without harming the quality, so your page load times stay low. Besides, image optimization is done to make sure that your images look properly on both desktop and mobile.
7.Attract Visitors With Meta Descriptions and Titles
Meta titles indicate the topic of your content, whereas meta descriptions are the summary of a web page. You can see them on the search results page right under the meta title. For instance, if your article is about social media engagement, your meta description should briefly discuss the main point of your blog.
Meta descriptions do not have a direct influence on search rankings, but they can improve your website’s organic CTR or click-through rate. This, in its turn, can increase traffic.
Here are some tips to consider while writing a meta description for your web page
- Descriptions should be between 50 – 150 characters
- Do not stuff your meta descriptions with keywords
- Use relevant keywords in your meta descriptions.
- Make readers click by giving them a clear description of your content
- Write CTAs ( call-to-actions) to encourage users to visit your website
- Ensure it matches the content of your web page
8.Track and Monitor Your Results
Tracking your rank is important because it helps to understand if the strategies you implemented are effective enough. It also enables you to understand how the rankings for particular pages of your website have improved over time. Keyword rankings are also important metrics to understand why your organic traffic from Google increased or dropped.
So, to track and monitor your results, you might consider using online tools. There are various options on the Internet. You can choose the one that best meets your needs.
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We hope you enjoyed reading our articles and will follow the above-discussed tactics that help your website rank high on search engines. You will be able to drive more organic traffic to your website and improve your search rankings with these simple and highly effective strategies.
Many of these tactics are time-consuming. However, they are quite doable. With the efforts of your team, you will be able to achieve success without spending much money and resources.