Online businesses have a high revenue potential, but to reach such potential is not that easy. Digital marketing would be necessary to get into the game; hence, you hear the term SEO (Search Engine Optimization) so often. It is what helps online businesses reach their target customers or clients. Here are a few of the SEO basics that you must know.
1. Link building
Search engines consider you relevant when other sites link to your site. The more websites link back to yours, the more that search engines will think of your site as appropriate. Also, it is even better if you will have backlinks from authority sites like .edu or .gov sites. This linking happens if you have fantastic content, which brings us to the next consideration that you must make.
2. Relevant content
Adding content that is relevant to your business would be essential to keep your clients visiting your site. Write about things related to your business, like if you are selling health products, then write about the best expense-free weight loss programs or 10 keto meals that cost no more than a dollar. Make sure that your content has valuable and exclusive information to offer, not to mention easy to understand and free of plagiarism.
More importantly, you should build your links in your content. Awareness of content marketing and promotion strategies is a must, as well as focus on building the links in your articles and blogs. You can also invite professionals to share your link on their sites to make yours more credible. Link building strategies can improve your Google rank score quite a lot. The catch, however, is it would be challenging to build your link if your content is not relevant. Hence, focus on making quality content too.
Finally, make your content long enough. Search engines consider extended content as “in-depth” and hence then to favor it. Make it at least 600 words, and if you could go for more words, then do so. However, you must remember that the relevance of your content is still what makes people revisit your site, and when they keep doing so, the search engine recognizes your site as relevant, and so you rank better. Thus, make it long enough but still relevant.
3. Videos, images, audios
Videos, images, and sounds can improve your ranking on SERPs. Search engines consider the total time people spend on your website and media like images, audio, and especially videos to engage your visitors, making them stay longer. The longer they stay, the better.
Besides, if your videos, images, and audios are attractive enough or informational enough, these could also compel your visitor to share your site or even link back your site if they have websites of their own.
Keywords are what consumers type into the search engine to find whatever they need. Your content needs to contain specific keywords to boost the traffic and ranking of your website. For example, a user is looking for WhatsApp APKs, then if you are targeting this user and ranking with the keyword, make sure you have enough mention of WhatsApp APKs on your page and variations of it.
Finding and using the right keywords is crucial to ranking in SERPs, so research keywords and don’t just assume that a word or a phrase is a keyword that people search on SERPs. There are some tools to help you find the right keywords, and these tools even give you reports on the potentials of a keyword.
Put your keywords into work by spreading them reasonably on your page–in the title, subheads, and body. However, do not overdo it because the Google algorithm, for one, can detect the overuse of keywords, and this attempt would work against you.
5. Technical SEO
Take note, however, that all the keywords in the world would be useless if your site is not indexed by search engines. You need not be an expert in coding and other technicalities, but you must at least know a few things like at the onset, even before you start making all your contents, check your robots.txt file and robots META tags, which are used to limit Google’s access to some files. There would be times when your site could contain pages that are part of the list; you must make sure all the contents you wish people to find are accessible to Google. Regularly audit your site to free it from such files as well.
Also important would be understanding how Google crawls pages. Structuring your page is essential. Backlinking to other pages on your site, for one, would help Google understand what your site contains, and so will your placing of keywords. This idea brings us to our next concern, meta titles, and meta descriptions.
6. Meta titles and meta descriptions
Meta titles and meta descriptions are what you see on search results. When you are the one writing the content of a page, you must understand that your keywords must appear on these two sections so that search engines like Google will easily find your page and add it in the search results if it is relevant enough. The relevance of your title and meta description is also what will make the user click on your page and visit it. Think of it this way: you are searching the keyword WhatsApp APK, would you click on a title that says Everything You Need to Know about WhatsApp or on the one that says Download WhatsApp APK Latest Version?
The meta title and meta description give a user an idea of what he or she will get from your site if he or she goes into it.
7. Google Analytics
Learning how to use and read Google Analytics helps you understand how your website is performing. It enables you to check if you must continue with the current SEO technique you are using or to change the approach. Check your bounce rate, for one. If your site has a high bounce rate, then it means people are not staying on your website. Perhaps they are not finding what they need on your website, and that means it is about time to change your content strategy and re-assess user intent: what do they want to know when looking for a specific keyword?
Besides, your aim should be to convert visitors to regular customers. If this conversion happens, then your approach is practical. If not, then it’s time to change your strategy. Hence, monitor your analytics so you will make necessary changes in time.
There is more to SEO than meets the eye. Understanding the basics would at least give you the means to kick off your site.
The list above is the easiest, and arguably the most crucial SEO hacks that you should know before starting an online business.
There are a few more tricks, like making a mobile app for more convenience to your mobile using consumers and to easily share with other mobile users or using social media, which is a powerful platform to get backlinks and visits.
With this list of SEO strategies, you are good to start. It’ll be quite easy for you to take the world of e-commerce by storm, but don’t stop there. It will help if you continue learning. Besides, algorithms, that of Google mainly, updates regularly, and you must stay abreast.