Table of Contents
Most PPC agencies will happily take a SaaS client. Far fewer understand why a $40,000 ACV product with a six-month sales cycle cannot be optimised the same way as an ecommerce store.
That gap is what separates the five agencies below from the rest of the market. Each one works with software companies as a core focus rather than as one vertical among many.
This is built as a shortlisting tool rather than a ranking. Each entry ends with who it suits and who it does not, so you can narrow five down to two or three before you book a single call.
Key Takeaways
- SaaS PPC differs from general PPC because of long sales cycles, buying committees, and the gap between a lead and a qualified opportunity.
- Shortlist on channel fit and spend threshold first, since those two filters remove most options quickly.
- Channel fit matters more than agency size, so match the shortlist to where your buyers actually are.
- Minimum spend thresholds vary widely, and several agencies publish them openly.
- Ask every agency how they connect ad spend to pipeline, not just to leads.
How We Built This Shortlist
Four criteria shaped this list. Genuine SaaS focus rather than a software page on a generalist site, channel coverage that matches how B2B buyers actually behave, a stated approach to measurement beyond cost per lead, and published client outcomes.
All information comes from each agency’s own published material. Pricing and service scope change often, so confirm current details directly.
Quick Comparison
| Agency | Core focus | Channels | Shortlist it for |
| SimpleTiger | SEO and PPC for SaaS | Google, LinkedIn, Meta | Teams wanting search and paid under one roof |
| Hey Digital | B2B SaaS performance marketing | LinkedIn, Google, Meta, YouTube, Microsoft, Reddit | Series A to C+ SaaS scaling paid properly |
| Impactable | LinkedIn-first B2B paid media | LinkedIn, Google, Meta, programmatic | Teams making LinkedIn their primary channel |
| Aimers | SaaS PPC, paid social and CRO | Google, Microsoft, Meta, LinkedIn | Companies wanting post-click and media together |
| Directive Consulting | B2B performance marketing | Multi-channel paid media | Mid-market and enterprise with larger budgets |
1. SimpleTiger
SimpleTiger has been running search marketing for software companies since 2006, working out of Sarasota, Florida. That makes it one of the longest-established SaaS specialists on this list.
The distinguishing feature is that search and paid sit together. SimpleTiger runs SEO, answer engine optimisation, content and link building alongside paid advertising across Google, Meta and LinkedIn.
Its published Firecrawl case study gives a sense of the paid side. A Google Ads launch in September 2025 produced more than 1,400 new paid subscriptions and upgrades by the end of Q4, with over $672,000 in attributed ARR at a 9.01x return on ad spend after agency fees.
Operationally, clients get direct access to their PPC manager over Slack, a live dashboard, and monthly strategy-led reporting.
Consider it if you want one agency handling organic and paid search rather than coordinating two. Look elsewhere if you want a team focused purely on paid media.
2. Hey Digital
Hey Digital is a performance marketing and creative agency working exclusively with B2B SaaS companies.
It runs paid search, paid social, and display as a single system, with campaigns built around pipeline and revenue rather than traffic or sign-ups.
Scale is the first thing to check on any specialist. Hey Digital manages more than $2.3 million in monthly ad spend and has worked across 200-plus B2B SaaS accounts, which is substantial volume inside a single vertical.
Its published Toggl case study shows what that looks like in practice. An audit found that 52% of spend was driving clicks rather than pipeline, and removing it maintained deal volume while improving the ratio of lifetime value to paid acquisition cost from 6.6 to 9.1.
Channel coverage is broader than most specialists on this list. Campaigns run across LinkedIn, Google, Meta, YouTube, Microsoft Ads, and Reddit, with the mix recommended against your ICP and growth motion rather than applied as a default.
Delivery follows a five-phase system covering audit, strategy and architecture, creative, structured testing, then optimisation and revenue reporting.
Accounts are led by a senior B2B SaaS strategist, and creative is produced in-house rather than outsourced.
Its typical clients fall into three groups. Series A and B SaaS marketing leaders form the primary focus, alongside established bootstrapped companies weighing profitability and efficiency, and Series C+ teams optimising CPAs and expanding into new markets.
Working with a SaaS PPC agency like Hey Digital tends to make sense at specific moments. Teams come to it when they want to run ads but lack an in-house specialist, when they have tried paid and cannot make it commercially viable, or when early success stalls because they cannot scale creative and experimentation.
Consider it if you have product-market fit and want paid managed as a revenue channel. Look elsewhere if you need a full-service agency covering SEO, content, and email as well.
3. Impactable
Impactable is a LinkedIn-centric B2B agency founded in 2018 by Justin Rowe, based in San Antonio and operating remote-first. It describes itself as investor-backed and fast-growing.
LinkedIn is the core, though the service list now extends to Google Ads, Meta for B2B, and programmatic across native, display, and connected TV. The depth on one platform is the point rather than breadth across many.
The client range is unusually wide, spanning early-stage startups through to mid-market companies. The stated sweet spot is small to mid-sized B2B businesses.
Engagement comes in two shapes. As an execution partner, Impactable runs campaigns against a strategy you supply, while as a strategic partner, which it says is more common, it directs audience targeting, campaign architecture, and testing.
Consider it if LinkedIn is your primary acquisition channel and you want platform depth. Look elsewhere if paid search will carry most of your pipeline.
4. Aimers
Aimers is a B2B SaaS marketing agency and Google Premier Partner. It reports managing more than $30 million in annual ad spend across over 100 SaaS and technology companies.
The scope is deliberately narrow. Paid search, paid social, conversion rate optimisation, and landing page design, with campaigns running across Google Ads, Microsoft Ads, Meta, and LinkedIn.
Bundling CRO and landing page design with media buying addresses a common failure point. Plenty of SaaS campaigns underperform because of what happens after the click rather than because of targeting.
Aimers publishes a minimum spend threshold and caps workload at three projects per team, with weekly reporting. That cap is worth asking about directly, since it affects how much senior attention your account receives.
Consider it if your post-click experience needs work alongside your campaigns. Look elsewhere if you want strategic services beyond paid acquisition.
5. Directive Consulting
Directive Consulting is a performance marketing agency with a substantial track record in SaaS and technology. It is the largest operation on this list and typically works with mid-market and enterprise clients.
Its methodology is branded Customer Generation, which prioritises customer acquisition cost and lifetime value over conventional lead generation metrics. The framing is deliberate, aiming to move the conversation away from lead volume.
The approach is data-heavy and suits companies with larger budgets and the internal infrastructure to absorb significant campaign output. Pricing is custom rather than published.
Scope extends beyond paid media into SEO and content, which makes it a fit for teams wanting one partner across channels. The tradeoff is the one every large agency carries, namely that senior attention has to be spread across a bigger client base.
Consider it if you are mid-market or enterprise with established budgets. Look elsewhere if you are a smaller team wanting senior attention on a modest spend.
How to Narrow Five Down to Two
Start with your channel mix rather than the agency roster. If your buyers live on LinkedIn, platform depth beats breadth, and if demand capture through search drives most of your pipeline, prioritise paid search expertise.
Then check the spend threshold. Several of these agencies state minimums, and engaging one below its comfortable range usually means junior attention.
Ask each shortlisted agency the same question about measurement. Specifically, how they connect ad spend to qualified opportunities across a long sales cycle, because that answer separates specialists from generalists faster than any case study.
Finally, be honest about scope. An agency that does paid media only is not a weakness if you have SEO and content covered elsewhere.
Conclusion
There is no single right answer here, only better and worse fits for your stage, budget, and channel mix. A LinkedIn-first team and an enterprise performance shop are solving different problems.
Take two or three into conversations, ask all of them the same measurement question, and check that their stated minimum spend matches the budget you have for this campaign. That process will narrow the field faster than any list will.
Then brief them identically. Comparing three proposals written against the same brief tells you far more than comparing three sales calls.
FAQs
What does a SaaS PPC agency do differently? It accounts for long sales cycles and the gap between a lead and a qualified opportunity. Measurement is built around pipeline rather than clicks or cost per lead.
How much should I budget for SaaS PPC? There is no single number, because it depends on your channel mix and how many platforms you run at once. Ask each shortlisted agency for its minimum spend threshold on the first call.
Should I choose a single-channel or multi-channel agency? Match it to your buyers. Single-channel specialists offer more platform depth, while multi-channel teams manage the mix as one programme.
Do all five cover the same scope? No, and it matters when shortlisting. SimpleTiger and Directive extend into SEO and content, while Hey Digital, Impactable and Aimers concentrate on paid media.
How long before a campaign produces results? Demand capture through paid search can produce leads quickly, while pipeline and revenue signals take longer on extended B2B sales cycles. Build that lag into how you plan the campaign.
What should I ask on a first call? Ask how they measure success beyond cost per lead, what their minimum spend is, who will actually run your account day-to-day, and how they handle attribution across long cycles.
