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A flat lay is an image or photography style where products are arranged on a surface and then shot from above. Flat-lay product photography is a key trend in ecommerce today. Many ecommerce business owners use flat lay to showcase their fashion and beauty products. Beyond displaying stunning photographs of clothing on blogs, retailers can also boost their marketing strategies through social media platforms.
A staggering nine million photos on Instagram featured the hashtag #flatlay as of 2021. Understanding essential flat-lay clothing tips can help you create the best product pictures for your online store, website, or social media channels. Product photography mostly involves layering, and flat lays are the perfect way to represent clothes laid out on a flat surface. Choosing a great focal point for your outfit will enable you to capture incredible flat lays. It’s worth noting that sometimes, you need to take multiple shots to obtain the right image.
Image source: https://pixabay.com/photos/american-express-cards-credit-89024/
3 Essential Clothing Flat Lays Tips for Ecommerce Businesses
Do you own an ecommerce shop that sells clothing? You must learn the most effective ways to take flat lay pics, so that you can implement practical techniques to light your products, set the camera up, and retouch effectively to transform customers’ shopping experiences. Here are three proven tips for ecommerce businesses to elevate their marketing with clothing flat lays.
- Select a Great Color Scheme
It helps to pick a suitable color scheme for flat lays. Color has the potential to impact emotions, so you should consider choosing a shade that gels with the mood you want to create. A shot that includes blue hydrangeas is a smart way to make a bold statement with colors. You can also make the most out of Instagram, as the platform now allows users to post non-square photographs. Research shows that flat lay photos with great color schemes generate wider interest than those that are not well-optimized. You have the freedom to shoot on a conventional photo frame. Ideally, clothing flat lays for Instagram should be at least 1080 pixels wide and 1920 pixels tall.
- Partner with Clothing Flat Lays Specialists
The easiest way to get impressive results from flat lays is to hire clothing flat lays specialists such as Squareshot. Professional flat-lay product photographers have the right equipment and technical skills to help you capture the most captivating images. Whether you want to shoot a pair of brand-new shoes or trousers, specialists can choose a perfect focal point for your outfit and ensure that the rest of your ensemble is on point.
- Make Good Use of Natural Light
Good lighting plays a crucial role in obtaining epic clothing flat lays. Relying on only interior lighting is sometimes problematic. Therefore, try to take your subject outdoors early in the morning or when the sun is setting to get the best results with natural light. Please note that natural light is good, but you should avoid taking images in bright sunshine, as it can result in unnatural shadows and extremely oversaturated colors. It would help if you set up your outfits ahead of time and shoot during the right hours for great results.
Images have an impact on a customer’s shopping experience, so you don’t want to upload distorted pictures to your ecommerce website. If you lack a studio or professional photography equipment to shoot flat lays, make sure you get in touch with Squareshot to streamline your clothing product photography. Squareshot has over a decade of experience in e-commerce product photography. The leading product photography company offers high-quality commercial imagery services in New York and Los Angeles for over 2,500 brands.
