In today’s online world, having a website is not enough; you need to optimize it correctly. It is the little things that you do that will establish your website as trustworthy. But why is it essential to build a trustworthy website?
Customers or online users are constantly looking for websites that offer good customer service, excellent user experience, engaging content, and so on. These factors play a key role in building trust with the users, and if customers are satisfied with your brand, they will stay loyal.
Source: Pixabay
To help make your website more trustworthy, we will discuss different factors that will improve your credibility and attract more prospects to your site.
Domain Name
Your domain name is the first thing prospects will see when they click on your website. The goal is to choose a clear, short, and unique name that is easy to remember so people can access your site easily. If a user struggles to read your domain name, it can be miss spelled or even hard to recollect, and you can lose customers. Look out for quality extensions, as it is crucial in establishing trust with your users like .io, .com, .store, and so on. Following these crucial steps will help you build trust easily.
Website Design
Your website is your 24/7 online salesperson that is constantly welcoming your prospects. So your website design and layout must be clear and smooth so your customers will not be confused. The last thing you want is for your customers to bounce from your site to another because your site is perceived as poorly designed. You can search for website design tools online to help you build the perfect design for your website that accurately represents your identity to your customers.
If you see all the top-ranking sites out there, you will find high-quality layouts and themes that attract users to explore deeper into the site. A site map is a perfect tool that will ensure clear navigation and allow your prospects or customers to visit the different pages of your site.
Source: Pixabay
Display Contact Information
Now while your prospects and customers are exploring your site, some of them may have certain queries. To help solve their problem, make sure that you display your contact information or create contact forms so they can get in touch with you easily.
You can display your contact in several ways, either in the footer, a pop-up, or even mention it in the menu. Make sure your contact details can be accessed from any site page and establish a clear and secure way to communicate with you.
Testimonials and Reviews
Customers often hesitate to deal with new websites because they lack third-party proof, like social profiles and testimonials.
If you are promoting a product or service, posting reviews and success stories will build trust and credibility, increasing your site’s sales. You can also consider getting your products featured on established or credible sites, which will benefit your company. Reddit is one place where you can easily promote your brand; using these free upvotes offered by Signal will definitely build trust; read more information here on how to get them.
Always add real names and pictures with consent from your customers to further increase your site’s trust.
Source: Pixabay
Use Ads the Right Way
Many people monetize their site through ads as it helps them build some revenue. However, you will find certain sites bombarded with advertisements that affect their credibility. The main reason is that visitors cannot establish whether the site is spamming or a genuine site.
These ads, as much as they bring in money, also slow down your site and increase the bounce rate. Keep in mind that if you choose to use ads, there are a few tips and tricks that you can do to make it seem more friendly and not suspicious. Be clear and do not disguise your ads; you should let your customers know what they are getting into, or you can harm your website’s credibility.
Use SSL Certificate
Securing your website is extremely important and using an SSL certificate is one of the best ways to do it. By installing this certificate, your visitors can use HTTPS, which builds trust and credibility.
A security badge is then visible like a green padlock button which indicates that the website is secure. So if your prospect wants to make a purchase or add their personal details to the site, they know it is safe and secure.
Source: Pixabay
Link Social Profiles
A strong online presence is vital for any business to survive and grow efficiently. Almost everyone uses social media to communicate, shop, promote, search, and more. That’s why companies, too, should have social accounts with organic followers, as it builds greater trust.
You can link your accounts to your website so people can view and explore your social pages. It is one way of checking your authenticity and credibility, which can lead them higher up the funnel. Facebook, Instagram, LinkedIn, and Twitter, are just some massive platforms where you can grow and promote your business, so choose wisely.
Final Thoughts
Building trust is crucial in the online business world because thousands of competitors are ready to attract your audience. Make sure you stay up to date with the latest trends and development to gain user trust better and maintain it.
