It can be difficult to stand out among the highly competitive market of e-commerce, especially for smaller businesses. With countless competition, it can be difficult to get noticed by new customers. To have a unique and effective way to differentiate their brand and create a memorable customer experience, more businesses have started to investigate custom packaging.
Beyond Ordinary: How Custom Packaging Can Set Your Brand Apart
Custom packaging has now expanded from simply protecting the products being bought. It now allows e-commerce businesses to create a unique and memorable brand identity. The packaging design can communicate the brand’s personality and values and help to differentiate it from competitors. By incorporating the brand’s colors, typography, and graphics, the packaging becomes an extension of the brand and reinforces its messaging.
Custom packaging offers an opportunity to provide your clients with a memorable experience. By incorporating your brand’s colors, custom packaging can reinforce your brand identity and communicate your values. A survey conducted by Dotcom Distribution found that 40% of consumers said they would be more likely to purchase from an online retailer that uses premium packaging.
Custom packaging is no longer only available to high-end brands; it is now attainable to businesses of all sizes. Investing in custom packaging can help to differentiate your brand, increase customer loyalty, and ultimately drive revenue.
Designing your custom package
Understanding your brand’s value proposition can affect the ability of your business to be successful. A value proposition is a statement that summarizes why a customer should choose your product or service over that of your competitors. Without a clear value proposition, it’s challenging to capture the attention of potential customers.
It’s also important to know what your audience is looking for and what appeals to them. By understanding your target audience, you can create effective marketing strategies that really connect with them. Failing to identify and study your target audience might cause a lot of missed opportunities.
- Incorporate your brand colors and typography: One effective way to create a recognizable brand image is to incorporate your brand’s colors and typography into the packaging design. These should be consistent across all aspects, including your website, social media, and marketing materials. Using these same colors and typography on your packaging can help to create a unified and cohesive look that reflects your brand identity and messaging.
- Use high-quality images and graphics: Using better quality graphics on your packaging can make a big difference to the customer’s impression on your brand. A professional and polished look can help to communicate to customers that your business is trustworthy and of high quality. Be sure to use images that are relevant to your brand and messaging and consider hiring a professional graphic designer.
- Make it unique: With so much competition in the industry, it’s important to create a packaging design that is memorable and unique. One way to achieve this is by incorporating unique design elements into your packaging by using custom printed gift boxes. Consider using a custom shape or pattern that aligns with your brand identity and messaging or include a personalized message or thank you note to create a more personal connection with customers. This can help to differentiate your brand from competitors and create a lasting impression on customers.
Packaging That Sells: Success Stories of E-Commerce Businesses
Birchbox, a beauty subscription service, began using custom printed boxes in 2013, which not only elevated the unboxing experience for their subscribers but also helped them to stand out in the highly competitive beauty industry.
According to a study by Dotcom Distribution, 52% of online shoppers are likely to make repeat purchases from a business that delivers their products in premium packaging. Birchbox has certainly seen the impact of this, with the company reporting a 129% increase in their customer retention rates after implementing custom packaging.
Similarly, Casper, a popular online mattress company, also started using custom gift boxes. Their boxes not only feature their distinctive branding but also include playful graphics and messages that align with their overall brand identity.
According to a survey by Dotcom Distribution, 40% of customers said they would share a photo of a product’s packaging on social media if it was unique or branded. Casper has certainly benefited from this trend, with their custom packaging becoming a popular feature on social media platforms such as Instagram and Pinterest.
Recently, social media has revolutionized how marketing works. Social media platforms such as Instagram and TikTok have empowered customers to share their experiences and opinions online, reaching a wider audience than ever before. As a result, customer promotion has evolved into an effective advertising technique for companies looking to develop their brand name and attract new customers.
Another survey found that 76% of consumers trust content provided by other consumers more than content published by brands. This highlights the importance of customer promotion on social media. If a customer expresses a positive experience with a brand on their social media account, there’s a greater probability that their followers will trust and interact with the content. This will ultimately lead to more potential customers and increased sales.
The importance of custom packaging for e-commerce businesses cannot be overstated. By investing in high-quality, on-brand packaging solutions, you can improve customer satisfaction, encourage social media promotion, and ultimately increase sales. Don’t miss out on the opportunity to take your business to the next level with custom packaging.
