Table of Contents
Image source: https://pixabay.com/photos/cottage-roof-roof-tiles-red-768889/
The US roofing industry is a large and competitive market. An engaging website where your target market can see who you are and what you offer is a must. But does your website easily convert roofing visitors into roofing leads and ultimately, loyal customers?
Many companies face this challenge. But you don’t have to worry about it anymore. Our short guide below offers 9 actionable roofing website tweaks to increase your roofing website leads.
1. Improve Site Speed and Mobile Responsiveness
Bounce rates describe the percentage of sessions on your website that didn’t include a second page view or trigger a conversion event. Visitors often “bounce” because they find a site slow or difficult to navigate on a mobile device.
Google’s research shows 53% of web visits are likely to be abandoned if pages take longer than 3 seconds to load. That’s a frightening statistic, because many of your potential customers use their mobile phones to search for services like yours.
One of the best ways to improve loading speed and increase roofing leads is to optimize images for faster loading.
2. Use Strong, Localized CTAs
The call to action prompts website visitors to take a specific action. It can encourage actions such as signing up for a newsletter, asking for a quote, and more. Encourage more conversions in people searching for local roofing services, with a strong, localized CTA.
Choose CTA wording that reflects the conversion you desire the most, and that targets the area where you offer your roofing services. You could say something like “Schedule your Phoenix roof inspection now” or “get a quote for your San Francisco roofing project now”.
3. Showcase Trust Signals
Web design is a crucial element in any digital marketing strategy. But to increase your website conversion rates, you need to build trust in your business. And one of the most effective trust signals is social proof.
New site visitors are highly susceptible to the opinions of their peers and can be swayed to follow their actions. Boost your credibility and convert visitors into paying leads with customer reviews and ratings. Other social proof includes industry certifications and awards, and Better Business Bureau membership.
4. Include a Clear Contact Path
Include a direct contact path so that visitors find it easy to interact with your business. Contact forms and details like email addresses and phone numbers should be easy to find and easy to read. Chat features should likewise be easy to spot.
Use a header contact bar, or introduce sticky buttons that remain fixed when a visitor scrolls down your webpages.
5. Highlight Before/After Roofing Projects
One of the most effective roofing company marketing tactics is a “before and after” photo gallery. Nothing drives the point home like an image comparison that shows the transformation from dull to dazzling. It encourages visitors to imagine what you’d do with their homes.
Some businesses also use platforms like Instagram to share images of their successful projects. If you want to try it too, avoid these common Instagram marketing mistakes.
6. Optimize for Local SEO
Still unsure how to get roofing company leads that deliver results? Other roofing companies have dramatically increased their local conversions with website optimization, and you can too!
Use city-specific keywords to establish relevance in local searches, and schema markup (structured data that helps search engines understand your content better). Google Maps embeds will help your website visitors determine if your business meets their location needs.
7. Use Exit-Intent Popups with Offers
In marketing, exit intent is a powerful tool designed to increase conversions. It tracks site visitors’ cursor movements. When it detects that they are about to close the page, a pop-up is activated.
Pair pop-ups with enticing offers like free downloadable guides to the best roofing materials, discounts on roofing products, or free roof tile inspections. Such offers keep the user engaged with your business and brand, and can lead to future transactions.
8. Add Clear Value Propositions
A value proposition is a concise statement of the benefits your roofing company offers people who buy your products and services. Highlight what sets you apart from your competitors.
Clearly state what makes your roofing company different and how this will offer customers more value. For example, perhaps you offer an extended warranty, faster installation than the industry norm, or emergency repairs.
9. Install Live Chat or Chatbot Tools
Chatbots: love them or hate them, they provide multiple benefits. They allow visitors to ask questions in real time and therefore, have their queries addressed faster. This, in turn, boosts engagement and ultimately, conversions.
Consider introducing live chat or chatbot tools to your website. It will also reduce the burden on your customer service team.
Conclusion
These roofing website conversion tips are some of the most effective strategies for generating more paying leads. But to get the most from them and gain the edge over your competitors, take action now. Audit your website today, make the necessary tweaks, and watch your roofing lead conversions soar.
