Meta-SEO involves many aspects that come together to form a plan that can drive maximum organic traffic to your website. Great content, both written and visual, is the main pillar of the plan, so you need to put extra focus on it.
The importance of great content in boosting SEO is known to everyone. For greater site visibility and a high conversion rate, SEO plays an important role. The important thing to take note of is that it’s not only the text content that makes it work well. Equal emphasis must be given to visual assets. These tips here from SEO experts will enlighten you on how to optimize your visual components on the website and rank highly in search engines.
Don’t publish infographics without accompanying text
Infographics are powerful tools to deliver complex information in a digestible format. However, search engines primarily rely on text to understand content. This is why you need to use highly relevant and valuable text with your infographics. It should use all the key points and target keywords. This text acts as a bridge that helps search engines index and understand your infographic’s content.
Check your image file sizes
Large image files significantly slow down your website’s loading speed. This negatively impacts the user experience and SEO ranking. Optimize your images for the web by using compression tools. You can also resize them without compromising quality. Your aim should be to create smaller file sizes while maintaining visual clarity.
One of the key things to note here is the quality of the images you use. One of the top SEO trends is to use fewer stock images and more real images that are shot professionally. You don’t have to be a professional photographer to do that. If you know how to use an iPhone to click outstanding pictures, the desired results can be achieved easily. Even if you compress these images and reduce them to a specific size, the quality will still remain high. All in all, a bit of talent for taking good images on an iPhone is a must. You can master it in a few steps with the help of the Backlight Blog. It provides the best ways you can use the camera on your phone to take great images that will make your website shine bright.
Implement alt text effectively
Alt text, the text description displayed when an image fails to load, plays an important role on two fronts. Firstly, it provides accessibility for visually impaired users. Secondly, it acts as an SEO signal for search engines. If you currently run or want to develop great websites, use clear, concise alt text that describes the image and uses relevant keywords naturally.
Utilize image sitemaps
Just like regular sitemaps guide search engines through your website’s text content, image sitemaps list your website’s images. This makes it easier for search engines to discover and index them. This improves the visibility of your images in image search results.
Use reverse image search to identify backlink opportunities
Reverse image search tools allow you to upload an image and see where it appears online. If your image is already being used on other websites or on social media platforms without proper attribution, contact them and request a backlink to your original content.
Opt for lazy loading
Lazy loading is a technique that delays the loading of images until they are scrolled into view by the user. This significantly improves website loading speed, especially on pages with multiple images.
Prioritize image optimizations as part of your SEO strategy
Integrate image optimization into your SEO strategy. Regularly review and update your image file names and alt text. They should carry your target keywords and accurately describe the image’s content.
Conclusion
Once you decide to improve your search engine marketing strategy, visuals should be treated seriously. In times when photo and video apps are doing so well due to the sheer number of users on them, you need to know how important the visuals are.
And it’s even more important to know how to optimize the visuals for SEO to get the most from your marketing plan.
