An effective website for a food business should be many things. It should be multi-functional, stylish, user-friendly, and inspire the guests to make an online order or visit your store, if you have it. To make sure your online presence is an accurate representation of your brand, we’ve made a list of web design trends and best practices you can use.
- Go For Brighter Colors
Not a secret that color affects the human brain. From colors depend on how in future users will “receive” your webpage. For example, you should not use a cream-colored font on a white background, because such a combination of colors is difficult to perceive and read, and few people will want to read it. If you are using new colors, check several times how easy your text is to read and how easy it is to perceive the information in general. Bright colors can create a mood, but be careful to not mix them up; color wheel can help differentiate colors and find the perfect choice. Color choice should also depend on your product. If your website is about molecular gastronomy (which is for “high class”) it can be in dark colors such as black, because black=luxury.
- Have A List Of Products Separated By Categories
Share with your in-house development team or the outsourcing company you are working with a clearly structured list of all of your products separated by categories so that they can add it to your website.
- Make Key Information Easily Accessible
Including the key information about each of your products, such as the Glycemic index chart and serving size can considerably simplify the navigation process for your visitors. Users on the Internet see a very large amount of information in a day, which they often do not need at all. These are various pop-ups, banners, buttons and icons.
Do your best to make the visitor comfortable on your site. Let it become a place where their eyes can take a break from all the abundance of various trash on the Internet.
Consider factors such as:
• Flat design
• Empty space
• Minimalism
Also, you need to take note of a simple rule – “the less the better.”
- Use High-Quality Visuals
Here is the same rule as in the previous point. Keep it simple but with high quality! Visuals are the presentation of how users see your website. Visuals are the graphic information that is used to illustrate the information with pictures. With the help of images, you can increase the engagement of the target audience, draw attention to a product or service, illustrate text information and increase sales. Moreover, in the food industry, users should just “smell and taste” the pictures. In the food business, such as managing a restaurant, you need to put effort to transfer the appeal through the images.
How to determine the quality of a visual? There are technical aspects: resolution in pixels (the more the better), brightness/contrast and so on. From an aesthetic point of view, good-quality photos are all right with perspective, alignment, proportions, no unnecessary items, and so on.
Wrapping Up
Having an attractive food business web design and using it to grow your online business can be challenging. However, if done correctly, it can pay huge conversions that can dramatically increase the ROI of your online investment.
As a food business owner, you should be aware of the different ways to attract leads in the marketplace, so follow these important tips and make your food business a success!
