You can book a taxi via following methods:
Online: http://www.hollowaycabs.co.uk/
Telephone: +44 207 272 2222
Yes, it's possible to pre-book a taxi with Holloway Cars, please contact the company.
Holloway Cars has both regular and air-conditioned taxis, please mention your preference at the time of booking.
Please contact the company on their helpline number to make any changes.
Generally drivers will meet the passengers at the arrivals on airport pick ups but do check with the company.