You can book a taxi via following methods:
Online: http://www.airportsrunner.com/
Telephone: +44 208 099 2795
Yes, it's possible to pre-book a taxi with Airports Runner, please contact the company.
Airports Runner has both regular and air-conditioned taxis, please mention your preference at the time of booking.
Please contact the company on their helpline number to make any changes.
Generally drivers will meet the passengers at the arrivals on airport pick ups but do check with the company.