{"id":674,"date":"2018-07-13T11:28:38","date_gmt":"2018-07-13T10:28:38","guid":{"rendered":"http:\/\/www.negup.com\/blog\/?p=674"},"modified":"2026-03-20T07:21:44","modified_gmt":"2026-03-20T07:21:44","slug":"london-taxi-pr-launches-the-knowledge-campaign","status":"publish","type":"post","link":"https:\/\/www.negup.com\/blog\/london-taxi-pr-launches-the-knowledge-campaign\/","title":{"rendered":"London Taxi PR launches \u2018The Knowledge\u2019 campaign"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3800\" src=\"https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2018\/07\/united-kingdom-1797582_640.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2018\/07\/united-kingdom-1797582_640.jpg 640w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2018\/07\/united-kingdom-1797582_640-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"attribution_field hide-sm hide-md\">Image by <a href=\"https:\/\/pixabay.com\/users\/wiggijo-3628174\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=1797582\" target=\"_blank\" rel=\"noopener\">Jo Wiggijo<\/a> from <a href=\"https:\/\/pixabay.com\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=1797582\" target=\"_blank\" rel=\"noopener\">Pixabay<\/a><\/span><\/p>\n<p>The London taxi trade is set to receive a welcome boost as a new advertising campaign starts promoting the world renowned taxi test the Knowledge of London.<\/p>\n<p>London Taxi PR announced that it is launching the new campaign this month in a bid to signing up new applicants to the infamous test each applicant must pass to become a licensed London Taxi driver.<\/p>\n<p>The campaign also highlights that \u2018The Knowledge\u2019 is in fact inclusive and open to all, regardless of their gender, religion or ethnicity.<\/p>\n<p>All images used in the campaign have been provided by Terry Gibbins, a passionate &amp; proud London Taxi driver and Photographer, who has been photographing drivers for several months.<\/p>\n<p>Once again London Taxi PR have teamed up with 8 outdoor media who will provide 29 large format digital billboards across Central London. The campaign which will run for a month, will feature London Taxi drivers of all genders and ethnic origin, which reflect the current diversity within the trade, with the headline \u201cI did it, so can you\u201d.\u00a0 \u00a0<a href=\"https:\/\/www.taxi-point.co.uk\/single-post\/2018\/07\/13\/London-Taxi-PR-launches-%E2%80%98The-Knowledge%E2%80%99-campaign\" target=\"_blank\" rel=\"noopener noreferrer\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image by Jo Wiggijo from Pixabay The London taxi trade is set to receive a welcome boost as a new advertising campaign starts promoting the world renowned taxi test the Knowledge of London. London Taxi PR announced that it is launching the new campaign this month in a bid to signing up new applicants to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taxi"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2018\/07\/londontaxiNews.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/comments?post=674"}],"version-history":[{"count":8,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/674\/revisions"}],"predecessor-version":[{"id":3802,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/674\/revisions\/3802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/media\/675"}],"wp:attachment":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/media?parent=674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/categories?post=674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/tags?post=674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}