{"id":5585,"date":"2022-11-10T13:06:09","date_gmt":"2022-11-10T13:06:09","guid":{"rendered":"https:\/\/www.negup.com\/blog\/?p=5585"},"modified":"2025-11-28T06:06:30","modified_gmt":"2025-11-28T06:06:30","slug":"social-media-video-types-to-boost-your-traffic","status":"publish","type":"post","link":"https:\/\/www.negup.com\/blog\/social-media-video-types-to-boost-your-traffic\/","title":{"rendered":"4 Social Media Video Types to Boost Your Traffic and Engagement"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><div><div><a href=\"#1-event-videos\">1. Event videos<\/a><\/div><div><a href=\"#2-user-generated-videos\">2. User-generated videos<\/a><\/div><div><a href=\"#3-product-videos\">3. Product videos<\/a><\/div><div><a href=\"#4-behind-the-scenes-videos\">4. Behind-the-scenes videos<\/a><\/div><div><a href=\"#we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\">Drive more engagement with various social media videos<\/a><\/div><div><a href=\"#author-bio\">Author bio<\/a><\/div><\/div><\/nav><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1880\" height=\"1253\" src=\"https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-photo-7014342-1.jpeg\" alt=\"Social Media\" class=\"wp-image-5587\" srcset=\"https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-photo-7014342-1.jpeg 1880w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-photo-7014342-1-300x200.jpeg 300w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-photo-7014342-1-1024x682.jpeg 1024w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-photo-7014342-1-768x512.jpeg 768w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-photo-7014342-1-1536x1024.jpeg 1536w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-photo-7014342-1-850x567.jpeg 850w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-photo-7014342-1-600x400.jpeg 600w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-weight: 400;\"><br>\n<\/span><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/images.pexels.com\/photos\/7014342\/pexels-photo-7014342.jpeg?auto=compress&amp;cs=tinysrgb&amp;dpr=2&amp;h=650&amp;w=940\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Pexels<\/span><\/i><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You&#8217;re dead wrong if you thought various social media video types couldn\u2019t get you more traffic and engagement.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">According to research, 87% of marketers experienced increased website traffic from videos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The figure emphasizes how effective social media and marketing videos are in getting views and visitors.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Plus, the more people you draw in with your videos, the bigger your engagement opportunities.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, you must vary your social media videos.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">After all, it takes more than learning from a guide to capturing and editing audio for video and posting the same video type over and over to drive traffic and engagement.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That is why we\u2019ve put this guide together.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Keep reading to learn the four social media video types you should include in your marketing strategy to get more traffic and engagement.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"1-event-videos\"><strong>1. Event videos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Videos are some of the best formats to promote and even host your online events, including your new product launching, webinars, virtual summits, and other brand activities.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Follow these quick tips to create and host event videos across social media platforms.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Make it authentic<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. Be transparent and real when communicating through your event videos. Doing so shows your authenticity, helping you foster connections with and engage viewers better.<\/span><\/span><\/li>\n\n\n\n<li><b>Add storytelling elements<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. Think about your event\u2019s goal and how your video can help you meet those objectives. Map how you want to convey your messages, such as sharing a customer testimonial, case study, or product development story.<\/span><\/span><\/li>\n\n\n\n<li><b>Interview your attendees<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. Get your attendees\u2019 reactions and engage them by interviewing them during and after the event. Ask questions during live video events that can spark relevant and interesting conversations.<\/span><\/span><\/li>\n\n\n\n<li><b>Capture the highlights<\/b><span style=\"font-weight: 400;\">. Capture the memorable and climactic moments in your event videos. Use these to help guide your interactions with your viewers after the event.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You can even use the highlights to share a recap of your event and include it in future marketing and promotional initiatives.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you\u2019re sharing your event highlights as an Instagram Reel, include <\/span><a href=\"https:\/\/vistasocial.com\/insights\/instagram-reels-hashtags\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">branded and relevant hashtags for IG Reels<\/span><\/a><span style=\"font-weight: 400;\">. Doing so helps get your content in front of your target audience.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Create a buzz around your event<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. Continue evoking your audience\u2019s interest even after your event. Leverage the momentum and keep the buzz going by sharing post-event communications, such as Thank You Facebook and Instagram posts.<\/span><\/span><\/li>\n\n\n\n<li><b>Add a Call-to-Action (CTA)<\/b><span style=\"font-weight: 400;\">. Include CTAs to direct your audiences to the next steps, including signing up for your <a href=\"https:\/\/www.notifyvisitors.com\/blog\/how-to-build-an-email-list\/\" target=\"_blank\" rel=\"noopener\">email list<\/a> or registering for your upcoming events.<br><br><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A classic example is ClickUp\u2019s productivity conference announcement via Instagram Reels. It includes a compelling \u201cRegister for Free\u201d CTA.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Keep your online events as short as possible<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Keep your videos short and sweet if you want to hold your social media audience\u2019s attention to promote your events successfully.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Try to keep your event promotion videos between 60 to 90 seconds, webinars about an hour (more or less), and training-related content around 10 minutes.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"2-user-generated-videos\"><strong>2. User-generated videos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sharing videos brand-related videos created by your followers is always a crowd-pleaser.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\" data-sider-select-id=\"717072b3-48aa-4f28-a6ca-d37da15bed80\">After all, re-posting user-generated videos can serve as recommendations and reviews that can influence how potential customers see your products and services.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The videos can also show how real-life customers use and experience your products and services, which helps engage your audience.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Share User-Generated Content (UGC) across your social media marketing channels and<\/span> <a href=\"https:\/\/indiemedia.club\/tools\/best-online-publishing-platforms\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">other popular online publishing platforms<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Warby Parker does this well by sharing Instagram Reels of customers using their Warby Home Try-On option.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fill your social media feed with original and unique content from other users, but remember to ask permission and give proper attribution to the original creators.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When used strategically, UGCs can showcase your brand without being overly promotional or sales-y on social media.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Leverage the videos to encourage engagement while building trust with your audiences.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"3-product-videos\"><strong>3. Product videos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Product descriptions are great for your website product pages, but not so much on social media posts.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Instead of using plain text, create engaging product videos for social media audiences.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ensure your social media product videos convey your product\u2019s benefits to potential customers.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Besides the essential parts, throw in creative elements, add trending ideas, and reference popular culture (among others) to help make your product videos interesting and fresh.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It can help draw more eyeballs to your videos and encourage audience interaction and engagement.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Add links that lead viewers to your website or dedicated product and landing pages to boost your traffic.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Other product video types you can create for social media are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b data-sider-select-id=\"687caa41-c36a-4850-8de5-996ce7a67823\">Explainer videos<\/b><span style=\"font-weight: 400;\"><span data-sider-select-id=\"b4552e3d-80c4-4d1d-8cc6-385fba2c5b85\" style=\"font-weight: 400;\">. Create explainer videos that tell your audiencDe what your product is all about. Include elements that show the common problems your product solves, putting it in the best light. Additionally, consider incorporating <a data-sider-select-id=\"083a0757-491e-4fd5-8ac8-a308b5de6b71\" href=\"https:\/\/murf.ai\/text-to-speech\" target=\"_blank\" rel=\"noopener\">text to speech online<\/a> to further enhance the accessibility and engagement of your video content. <\/span><\/span><\/li>\n\n\n\n<li><b>Teaser and promo videos<\/b><span style=\"font-weight: 400;\">. Evoke excitement and anticipation in your social media audiences by posting teasers or promotional videos. The videos are excellent content formats to give viewers a glimpse of your product or its features.<br><br><\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"4-behind-the-scenes-videos\">4. Behind-the-scenes videos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">What is one way to better connect and engage with your social media audiences?&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The answer: Make your audience feel like they\u2019re part of your business\u2019s inner workings.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">People like feeling like they\u2019re in on a secret or insider thing.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Use this to your advantage by sharing Behind-the-Scenes (BTS) videos on Facebook, Instagram, YouTube, and other platforms.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">BTS videos also provide opportunities to showcase the people behind your brand.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It can help humanize your company, making it easier for potential customers to relate with and trust your brand.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, sustainable clothing and home decor brand Kotn shares the making of its ceramic home collection on Instagram Reels.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Share BTS videos on your other social media channels to drive engagement.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You can keep your BTS videos light-hearted and casual or more formal and educational, depending on the emotions and actions you want to evoke from your audience.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">BTS videos show a more authentic side to your business, helping you foster trust with potential customers.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-large-font-size\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"line-height:1.1\"><span style=\"font-weight: 400;\">Drive more engagement with various social media videos<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Varying your social media video types can keep your content and feed fresh, unique, and engaging.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It can also help your brand stand out from a sea of other companies, allowing you to generate more views and traffic from social media platforms to your website.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Creating various video types for social media can take time and resources.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, investing in the right tools and developing solid video creation strategies can double your chances of succeeding.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"author-bio\"><b>Author bio<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nina Walker is a web designer and psychotherapist based in Phoenix, Arizona, US. Passionate about digital marketing and content writing. <\/span><span style=\"font-weight: 400;\">In her spare time, she writes a lot about new business strategies and digital marketing.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image Source: Pexels You&#8217;re dead wrong if you thought various social media video types couldn\u2019t get you more traffic and engagement.&nbsp; According to research, 87% of marketers experienced increased website traffic from videos.&nbsp; The figure emphasizes how effective social media and marketing videos are in getting views and visitors.&nbsp; Plus, the more people you draw [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,120,26],"tags":[],"class_list":["post-5585","post","type-post","status-publish","format-standard","hentry","category-software-business","category-education","category-entertainment"],"blocksy_meta":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/5585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/comments?post=5585"}],"version-history":[{"count":10,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/5585\/revisions"}],"predecessor-version":[{"id":10195,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/5585\/revisions\/10195"}],"wp:attachment":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/media?parent=5585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/categories?post=5585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/tags?post=5585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}