{"id":5548,"date":"2022-10-28T13:15:22","date_gmt":"2022-10-28T12:15:22","guid":{"rendered":"https:\/\/www.negup.com\/blog\/?p=5548"},"modified":"2025-11-28T06:27:53","modified_gmt":"2025-11-28T06:27:53","slug":"8-design-mistakes-that-will-make-clients-leave","status":"publish","type":"post","link":"https:\/\/www.negup.com\/blog\/8-design-mistakes-that-will-make-clients-leave\/","title":{"rendered":"8 Design Mistakes That Will Make Clients Leave Your Site &#038; Never Come Back"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><div><div><a href=\"#heavy-design-that-results-in-slow-website-loading\">Heavy design that results in slow website loading<\/a><\/div><div><a href=\"#not-understanding-and-not-testing-ux\">Not understanding and not testing UX<\/a><\/div><div><a href=\"#your-design-is-too-much\">Your design is &#8216;too much&#8217;<\/a><\/div><div><a href=\"#your-design-is-too-simple\">Your design is &#8216;too simple&#8217;<\/a><\/div><div><a href=\"#ads-that-get-your-clients-to-run-away\">Ads that get your clients to run away\u00a0<\/a><\/div><div><a href=\"#mobile-and-tablet-unfriendliness\">Mobile and tablet unfriendliness\u00a0<\/a><\/div><div><a href=\"#you-underestimate-the-power-of-seo\">You underestimate the power of SEO<\/a><\/div><div><a href=\"#your-website-is-not-inclusive\">Your website is not inclusive<\/a><\/div><div><a href=\"#the-bottom-line\">The bottom line<\/a><\/div><\/div><\/nav><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-scaled.jpg\" alt=\"Design\" class=\"wp-image-5549\" srcset=\"https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-scaled.jpg 2560w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-300x200.jpg 300w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-1024x683.jpg 1024w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-768x512.jpg 768w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-1536x1024.jpg 1536w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-2048x1365.jpg 2048w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-850x567.jpg 850w, https:\/\/www.negup.com\/blog\/wp-content\/uploads\/2022\/10\/hal-gatewood-tZc3vjPCk-Q-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/unsplash.com\/photos\/tZc3vjPCk-Q\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/unsplash.com\/photos\/tZc3vjPCk-Q<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Web design trends come and go. What is popular today and recognizable by almost everyone can become yesterday&#8217;s news overnight. It&#8217;s essential to develop your own style and image that will speak for your startup or catch the eye of potential customers. Yet, there are some rules you should never break if you want your design to stand out.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Just like anything else, good design comes with practice. So, you should dedicate some time to practicing your design skills and developing your voice and vision. As a student, you might want to redistribute your homework workload between <\/span><a href=\"https:\/\/essaypro.com\/buy-an-essay\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EssayPro.com<\/span><\/a><span style=\"font-weight: 400;\"> and yourself as you get more hands-on experience. It includes a lot of research, looking for inspiration, and, of course, designing.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is always easy to learn from the example of successful web pages. Yet, you also need to explore as many websites as possible to find good and bad designs. Walk in the user&#8217;s shoes and take notes on what makes your experience overwhelming. Design, test, investigate, and you will succeed in avoiding these mistakes that can cost you a client.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heavy-design-that-results-in-slow-website-loading\"><span style=\"font-weight: 400;\">Heavy design that results in slow website loading<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The key aspect to achieving success with your design is the website loading speed. If your design is overabundant with heavy elements and unnecessary widgets, you get clients that leave after waiting more than ten seconds. On average, people expect the website to load in two seconds, which also reflects that you should adjust your design to overall user expectations and experience.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Leave only essential elements that are a must for your website. Don&#8217;t overdo your draft, and try to fit everything you can on the main page. Learn more about how you can optimize the page and <\/span><span style=\"font-weight: 400;\">make your code<\/span><span style=\"font-weight: 400;\"> as functional as possible. It is better to have a clear structure and more pages that your users can click on when visiting your webpage.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Use available tools to test how your webpage is doing in terms of speed. For instance, Google&#8217;s PageSpeed Insights can help you to understand your page performance. Then optimize your design and its content to make it load fast and perform correctly.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"not-understanding-and-not-testing-ux\"><span style=\"font-weight: 400;\">Not understanding and not testing UX<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Always run multiple tests and take an outsider&#8217;s perspective on your design. Try to find all bugs, inconsistencies, errors, and bad performance across devices before your clients will do it for you (and never come back). When looking at UX and testing it, consider answering the following questions:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Is the webpage navigation clear and helpful for users?\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Do calls-to-action (CTAs) guide your users?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Do colors, icons, and images create a solid impression?\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Is the information (links, content, and other info) relevant and updated?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Is your website safe and secure for your clients?<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">User experience defines whether someone will stay on your page and continue exploring and reading more about whatever it is you present. Always ensure that your design is not just appealing but also functional.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"your-design-is-too-much\"><span style=\"font-weight: 400;\">Your design is &#8216;too much&#8217;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You might be a revolutionary genius in the web design world, but you won&#8217;t make it far if you oversee basic readability. When you attend <\/span><span style=\"font-weight: 400;\">web <\/span><span style=\"font-weight: 400;\">design <\/span><span style=\"font-weight: 400;\">courses<\/span><a href=\"https:\/\/www.hubtech.org\/9-best-online-courses-on-advanced-web-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">,<\/span><\/a><span style=\"font-weight: 400;\"> you might want to use all tools available for you to create a perfect webpage. Yet, a perfect design is consistent, it allows your clients to feel comfortable and confident when visiting the page.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Don&#8217;t try to put everything you want in one layout, as it may leave an impression of &#8216;tacky&#8217; and cluttered site. Not all design choices work well together, and some choices should be left in the past. Make sure all buttons, icons, images, and colors work harmoniously. It&#8217;s good to experiment in drafts before implementing the design into the final version.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"your-design-is-too-simple\"><span style=\"font-weight: 400;\">Your design is &#8216;too simple&#8217;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The vice opposite of abundance is tasteless simplicity. Many people leave websites because they give them little to no information when they spend the first several minutes on the main page. Even if you opt for a simple design, make it stylish and memorable.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Minimalism may be an unconscious choice when creating your first copy, but it has to have a soul to avoid being perceived as simple. Try to find the middle ground of providing just enough design elements that will be appreciated by your clients and reflect your ideas. The last thing you want is to avoid getting compared to endless designs that can be created by website builders.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ads-that-get-your-clients-to-run-away\"><span style=\"font-weight: 400;\">Ads that get your clients to run away&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Many sites make money by placing ads on their pages. And if you choose to do so, you need to be careful with their amount and contents. Too much advertisement can overwhelm your visitors and create a sense of an untrustworthy resource they want to close immediately.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">At the same time, plan to incorporate ads organically in your original draft. If you don&#8217;t plan it beforehand, you create more problems for yourself in the future. Therefore, plan your structure, leaving space for some ads or other informative blocks relevant to your page.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mobile-and-tablet-unfriendliness\"><span style=\"font-weight: 400;\">Mobile and tablet unfriendliness&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Expect your users to find your website from their smartphones, tablets, and other devices. Always adapt your design to different devices, and you will win your clients&#8217; hearts with its availability. At the same time, look into opportunities to develop an independent app for your business, but it might be a plan for the future. The more options you give and count on users&#8217; needs, the more likely they will stick around.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"you-underestimate-the-power-of-seo\"><span style=\"font-weight: 400;\">You underestimate the power of SEO<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even though it is not directly linked to a design per se, SEO plays a crucial role in your website visibility when users search for a specific product or service. Search engine optimization, or SEO, helps bring traffic to your page. It relies on high-quality content, keywords, and other strategies to make it stand out among other sites.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Never neglect other components that make your website thrive. Try learning more about <\/span><span style=\"font-weight: 400;\">SEO strategies<\/span><span style=\"font-weight: 400;\"> and create a plan that gives your website a breath of life. Envision how your content will look in the overall design and make everything possible to deliver an excellent interface and meaningful content. Significantly, ensure that your <a href=\"http:\/\/www.brafton.co.uk\/seo\/\" target=\"_blank\" rel=\"noopener\">content is of the best quality<\/a> and not gibberish that takes up space.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"your-website-is-not-inclusive\"><span style=\"font-weight: 400;\">Your website is not inclusive<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You need to bear in mind different groups of people if you want to make it in the world of web design. Your webpage should be accessible for people with disabilities or provide an adapted version for them to use. Not including others can cost you reputation because effort always speaks louder than your words.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consider these aspects when researching accessibility:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Use tools like Accessibility Insights.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Let your clients leave their feedback easily.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Include alt text.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Choose high-color contrasts.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Set easy-to-read fonts and font sizes or allow users to change them.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Test whether your website is accessible to assistive tech.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-bottom-line\"><span style=\"font-weight: 400;\">The bottom line<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Don&#8217;t be afraid to create a disastrous first draft that will scream at you from the screen. Make mistakes and save them in your Figma drafts, revisit them, and learn from your own experience. Once again, practice sharpens your skills and makes you a better professional. What&#8217;s important is to set goals you want to achieve and continuously work on accomplishing them.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: https:\/\/unsplash.com\/photos\/tZc3vjPCk-Q Web design trends come and go. What is popular today and recognizable by almost everyone can become yesterday&#8217;s news overnight. It&#8217;s essential to develop your own style and image that will speak for your startup or catch the eye of potential customers. Yet, there are some rules you should never break if you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,120],"tags":[],"class_list":["post-5548","post","type-post","status-publish","format-standard","hentry","category-software-business","category-education"],"blocksy_meta":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/5548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/comments?post=5548"}],"version-history":[{"count":6,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/5548\/revisions"}],"predecessor-version":[{"id":10207,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/posts\/5548\/revisions\/10207"}],"wp:attachment":[{"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/media?parent=5548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/categories?post=5548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.negup.com\/blog\/wp-json\/wp\/v2\/tags?post=5548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}