The success of a commercial Internet project often depends on the competent and thoughtful approach of the mobile app development services company to the development of a mobile application. Thanks to an interesting and user-friendly interface, small online stores sometimes attract much more customers and have much higher sales than huge e-commerce sites that have not paid due attention to the design of their mobile applications.
STAGES OF MOBILE APP DESIGN DEVELOPMENT
In this article, we talk about the most important steps that must be taken in the process of developing a mobile application design in order for it to really work.
STEP 1. CHARACTERISTICS OF THE AUDIENCE
First you need to make a clear description of your target audience and define business goals. Without a 100% understanding of these key points, it is simply impossible to create a mobile application that will work efficiently and bring profit to the business.
- When defining an online store, it is important to understand what age and gender people will use the application, their preferences, aspirations and interests, as well as what they will use your program for.
When forming your own business ideas, it is better to think over ways to monetize a mobile application in advance and choose the final business model. The development of mobile application design should be started only after the answers to these questions are found.
STEP 2. FIND A DESIGNER
At this stage, as a rule, two paths open before you: hire a freelancer or an entire team. If you decide to use the services of a freelancer, then when choosing a specialist, it is better to start from examples of his work in the portfolio. Collaborating with a team is much more convenient and profitable, despite the higher cost of its work. Typically, the team includes designers, developers, testers and a project manager, so as a result you get not just an online store design, but a functioning mobile application.
- The main advantage of cooperation with the company is that it has a well-formed business process that allows the customer to significantly reduce time costs.
The work of the whole company often provides not only the development of mobile application design, but also such important additional options as analytics, web development, UI / UX design. When hiring a development company or freelance designer, always take into account their rating and customer reviews.
STEP 3. DISCUSSION WITH THE DESIGNER
Next, you need to share your ideas and vision for the future project with the designer. Your sincerity and the completeness of the information that you give to the designer determine how the future mobile application will look like. Therefore, it is very important to tell all your ideas about the target audience, the image of the web application, the project monetization strategy, your advantages over competitors, and which mobile application designs you like.
It is important to come to an agreement on all points even before the design development begins. If your company already has a corporate style, show it to the designer – this will speed up the process of finding the right style solution for the mobile application.
STEP 4. RECEIVING THE PROTOTYPE
A competent designer begins his work with the development of a prototype, that is, a working model of the application. Screens and elements are created for the prototype and connections between them are established. This helps to see what the final design will look like in the future and what bugs need to be fixed. Acquaintances, friends or a focus group are suitable for testing the prototype.
- development of a trial version of the application will require additional investment of time and money, but this is an extremely important stage.
STEP 5. RECEIVING THE DESIGN
As you design your mobile app screens, review them and let the designer know what you think. When collaborating with a freelancer, it is important to pay attention to the type of materials sent – they must be in folders, according to the project structure, with understandable names. There should also be comments and notes for programmers, and files indicating the behavior of all elements for difficult places.
STEP 6. TESTING AND DEVELOPING THE PROJECT
Developing a successful mobile app once and for all is next to impossible. As a rule, after launching an online project, you need to add additional features or change existing ones, based on statistics and user reviews. Therefore, it is important to conclude an agreement with the developers on the technical support of the mobile application.
With a competent and serious approach of the customer and the contractor to each of these steps, as a result, you will get an efficiently working mobile application that contributes to the development of your business project.
