Do you know how much time it takes for a visitor to form an opinion about the website? 0,05 seconds! Seems like a lot of pressure, and it is. People mostly pay attention to the cover, simplicity, and usability.
Try to think of the last time you visited a poorly-developed website. What were your first thoughts? Did you leave, or did you continue using and visiting it? If we pay attention to statistics, we will see that almost half of the people state that website design forms their decision to work with a company or not, as per Stanford Web Credibility Research.
You may ask: Is there any chance I can positively influence the decision? Sure. The advice is very simple, try to improve the website’s design. But how can I be sure that it’s good? One of the solutions is to work with website design consultants.
People often ask: Is there any difference between a website design consultant and a website designer? Sure it is! Those are two different things.
To cut a long story short, website designers focus mainly on providing entry services, such as creating and coding websites. Their job is to build a spine.
On the other hand, we have website design consultants. They create various web strategy goals and concentrate on growth, customer experience, engagement, and many more. Basically, they build muscles on a spine.
The process of choosing a website design consultant may be tricky. Here is the list of basic consultant skills.
- Analytical skills. It will help to provide up-to-date decisions based on data.
- SEO proficiency. It will guarantee the website’s visibility in top search engines.
- Graphic skills. There are graphic and UX designs, Design tools, and a sense among the primary ones.
- Customer experience skills. Website design consultant services should always be customer-centric and ensure an enjoyable experience for the visitors.
In addition to those skills and according to your specific needs, you may need a person with additional abilities. In this case, pay attention to the person’s portfolio and clients’ feedback. It will be much easier to work with a person that has experience in your field and is familiar with all the characteristics.
Web consultants provide two types of services. They offer professional guidance for various case scenarios and assist businesses in meeting their goals.
In the first case, the consultant may help the company or service to become visible online and analyze all the data. As a result, make a strategy that will help it stand out from the other similar products. Also, by exploring and researching, the consultant eventually comes up with new ideas for growth and improvement.
In addition to giving advice, the consultant helps to make sure that all the goals are going to be achieved.
- Produce a website
If you don’t have a ready-to-go website, you can ask for help. One of the web consultant’s responsibilities is to build a site that helps the company to cover all of its objectives.
- Invent the uniqueness
Using their experience, consultants help websites to invent their unique tone of voice and reach the target audience. There are a lot of similar products and services in the market. But how do you stand out from this variety? A web consultant is about to find out.
- Promote a website
After inventing the differences, the consultant will focus on promotion and create a suitable marketing strategy.
- Hit the target audience
In the previous paragraph, we’ve revised the leading consultant’s competencies. SEO proficiency and customer experience skills are among those. They help web consultants find the proper customer and create strategies that will increase sales conversions.
Nowadays, the website is considered to be the face of the company. If the company or service doesn’t have any, you start to feel suspicious and trust it less. On the other hand, a properly developed and created website may increase your sales and make you competitive in the market.
A website design consultants are the people that will help you with building a website and growing your business. There are a few assets of skill that is a must-have for consultants: technical skills, analytical skills, SEO proficiency, graphic design skills, and customer experience skills.
Web Consultants provide various kinds of services. They may give a piece of advice or/and assist you in reaching your goals. Creating a website from scratch, inventing the uniqueness, promoting a website, increasing sales, and more are among those primary services.