A strong online presence is very crucial for the survival of businesses in this digital age. Online presence on social media platforms like Instagram does not just ensure the survival of your business but also allows it to thrive against all odds when the right marketing strategy is implemented.
The influence of Instagram, through its over 800 million active users each month, makes it a top social media platform where consumers, advertisers, or sellers interact with the acquisition of consumables in view. However, the marketing strategy and implementation are both critical to ensuring the full potential of Instagram is maximized. You can improve your Instagram marketing strategy in the following ways:
- Grow Your Followers
Instagram has been designed so that followers’ engagement drives the activities on any account. This implies that an Instagram page with more followers would enjoy more engagements. By growing your Instagram followers, you are gradually increasing your reach and thereby globalizing your business since the power of advertisement lies within your circle of influence.
You can organically increase your followers by optimizing your page to attract the right audience through regular posts and content. For example, you can use a private Instagram profile viewer to access your anonymous followers and see their followers too.
- Build Up Your Profile
No one is attracted or interested in a blank and bland Instagram profile. However, as it is generally known that the first impression lasts longer, this is also applicable to the virtual world. The first point where your audience or random Instagram users can get to know about you and your business is through your profile.
No one has the time to reach you privately before knowing about your business.
Your bio, profile name, pictures, and first few posts should leave a remarkably detailed impression on the mind of your viewers. And this can help them follow your page and consider your business first among other Instagram vendors.
You can learn from the structure of other popular accounts even if kept private with the right tools.
- Be Consistent With Your Posts
Make your Instagram page valuable through consistent, meaningful content such as short videos, images, and infographics that can bring your business live to people’s minds. You don’t have to choke your audience with many posts; a post or two per day is enough. You may consider other alternatives like the Instagram story if you have more contents to dish out.
You should also ensure that your posts are not entirely based on sales or business always. Liven and spice things up with some fun posts like that would still subtly and indirectly bring your business to people’s minds. Just ensure they are not offensive to anyone.
- Maximize Instagram Live
The Instagram live option is a great way to connect with your audience in real time, as it breaks the invisible barrier constraining social media interactions. You can use it to your full advantage by advertising your brands on it, discussing relevant topics, and even rewarding your audience through live giveaways, Questions and Answers questions.
Instagram live presents you with limitless possibilities. However, it also should not be overused. Do not bore your audience by going live every slightest opportunity; instead, take your time to plan it and make it as engaging as possible.
- Consider Social Media Influencers
Social media influencers have the advantage of quality reach mainly through their number of followers and the engaging posts they regularly make. For example, you can improve your Instagram marketing strategy by partnering with relevant influencers on Instagram, who, in turn, can promote your brand and increase sales. Although this may come at a cost, it is a worthy investment to make considering the end goal of sales-driven engagements, and you can even cut costs by finding micro-influencers.
- Make Use of Hashtags
Hashtags are suitable for giving your posts global publicity. When you organically attach trending hashtags to the captions of your post, you set up your brand for more engagements beyond the circle of your followers.
You can also create a hashtag that uniquely identifies your brand. This mainly works for brands with many followers as users can search your unique hashtag, and you chiefly own all contents under it.
- Stay Interactive
Let your audience know they are in contact with a human, not a bot. Try to be responsive to private messages and interactive comments on your posts, and this would rank your brand in terms of customer service and goes a long way in improving your marketing strategy. You can use auto dialer software for your contact center, and thus improve efficiency, increase dial rates, and reduce negative call results (no answers, dial-tones, voicemails. Be polite and professional in all your interactions; this is a sure way to drive your online sales.
- Offer your Followers Discounts
Let your followers enjoy discounts and other juicy deals. This would encourage them to purchase your goods and influence others to do the same.
You can offer good discounts on your business on your Instagram story since it runs for 24 hours, making it seem like a flash sale.
Conclusion
The growth of Instagram as a social media platform has made it suitable for many businesses to increase their sales through marketing strategies. However, since most marketing strategies are traffic-driven, you can implement the tips mentioned in this article to improve sales.
