Measuring your SEO ROI helps you to understand it objectively. By doing so, you can show the company how SEO has generated leads, boosted conversion rate, and the number of traffic it has brought to the website.
We all know how SEO is important for your website’s exposure on the search engine result page. Although SEO can be done organically, many businesses invest in SEO to boost their reach and relevance.
Whenever we talk about search engines, there are two things that come to mind: SEO and SEM. These are the two methods used by marketers to boost their business exposure on the search engine. Depending on what your goals are, you can go with any of the methods. And if you have no idea about these, perhaps “SEO vs SEM – Which Marketing Approach Should You Take?” might help you.
If the SEO campaign is not measured, you won’t be able to know whether the campaign is successful or you have been just through your money. This article will discuss the measurement of SEO campaigns and how you can calculate SEO ROIs.
What Is SEO ROI?
It is the calculation that measures the return of investment from search engine optimization. It is a simple basic use of the numbers to see how much you have invested in SEO and how much you have benefited from the SEO channel.
Companies calculate the return of investment by looking at the website traffic, conversion, rankings, and global completion.
How To Calculate ROI Of SEO?
SEO or an organic process and hence have simple processes. However, the moment you invest in SEO by adding paid campaigns, the process becomes complex. Here is the enumerated representation of how the calculation of the SEO ROI looks like.
Step 1: Setup Conversion Tracking
The forest step towards calculating the SEO return on investment is to set up conversion tracking on Google Analytics. By doing so, you allow yourself to track each aspect of the conversion directly linked with the revenue.
The best part of Google Analytics is that it can serve any business regardless of its industry.
For instance, eCommerce stores can use the eCommerce tracking feature of Google Analytics and keep track of online transactions. That means the data you collect from the tool is extremely accurate.
On the other hand, if you have a lead generation business or a business that provides services, you can calculate the lead generation from the submission forms.
Step 2: Sort Your Conversion By Channel
After you have tracked your conversion for a month, this will give you enough data to track your ROIs. The simplest way of calculating the ROI is by looking at the conversion report.
Select the conversion from the top left corner, and you will be able to see everything related to conversion. These reports will include all the organic search results, clicks, and impressions.
Step 3: Calculate Your ROI
Once you have determined your SEO strategy’s income in a limited time, you can now see the amount you have invested in the SEO strategy. Now that you have the two numbers use the following formula to see the ROIs.
[Gain from the investment – Cost of the profit) / Cost of investment]
How Long Does It Take To SEO ROI?
There is no right answer to this question. It all depends on the approach you are taking. With the right approach, you can expect to see the result within six months. The results will be visible from the first week onwards. However, if your approach is not goal-oriented, you might never see the results.
Traffic and revenue speak for themselves and give you the true picture of The SEO ROI. With the longer time frame, you will be able to see the SEO waves lifting your ship.
Take Away
Deciphering the right formula to calculate the ROI of your SEO campaign is no hassle at all. Knowing the relevant metrics gets the job done. With the tips here, you can optimize your work as SEO analytics with ease.
