If you’re starting to make your way into the eCommerce world, it’s important to be aware of how crucial branding can be in the success of your business. In an age where eCommerce has grown rapidly, your business needs to stand out in order to attract new customers and ensure their loyalty.
However, there are countless ways to do this and not all of them are effective. To help you make the most of your branding, here are eight ways to take your eCommerce branding to the next level.
Image Source: https://unsplash.com/photos/Q59HmzK38eQ
1) Identify Your Target Audience
The first thing to do is to identify your target audience. A great place to start is by determining what type of products you are selling, or looking for in a product. You can then research your target audience to better find out what interests them, how old they are, and where they live. This will help you decide how to design your marketing materials and increase the likelihood that people will buy from you.
Different types of brands need different marketing strategies, depending on their niche and their target audience. For example, if you’re a fashion brand targeting 18-year-old girls with a medium income who also enjoy music festivals then social media influencers might be the best way for you to market your products
2) Set a unified brand message
The key to success for your new brand is all about setting a unified message. Create, maintain, and update your website’s content regularly, to make sure it conveys the same brand message that you share on social media and in your advertisements.
Brands who focus on telling one concise story that fits into their product or service’s category will be more successful than those who try to do too many things at once. Once you have developed a solid message, share it with everyone- customers, vendors, suppliers- and make sure they understand what the business is all about.
3) Create consistent communication
In order to maintain a connection with your customer, it is important to offer consistent communication. With an email newsletter, you can give customers access to special deals and communicate with them about new products.
Social media also provides a way for brands to stay in touch with their audiences and let them know about company developments in real time. Creating branded content also lets customers feel like they are part of the brand story as they learn more about the company, its mission, its people and its culture.
4) Use visuals in your marketing
First, use beautiful and high-quality images. When uploading pictures, be sure that you are not violating copyright by taking them from someone else’s website or blog. If you cannot find a good photo, try using a stock photo or creating your own.
Next, we have coloring. It is important to create an accurate representation of the color of your products and accurately showcase what it would look like in your shopper’s hands.
Third, logos go a long way in representing the branding for your company online. People often think that logos are just used for decoration purposes but their role goes far beyond just being cool.
5) Incorporate your brand into more facets of your business
Your branding efforts will take your business to the next level when you integrate your brand into more aspects of your company. One way to do this is by using social media marketing.
When you post a sale, announce new inventory, or share an inspirational quote on a social media site, make sure that you use branded graphics and logos in all of these posts. This will allow potential customers to see what they are going to get if they shop with you.
6) Be where your audience is
If you’re in the midst of launching a new business or are looking to build your brand, there are some great ways to get noticed and connect with customers. With more than a billion websites competing for their attention, it’s more important than ever that your content gets seen by people.
One way to achieve this is by utilizing social media channels such as Facebook, Twitter, Instagram and Pinterest. They provide an endless stream of social interactions that can boost awareness of your products and services. Here are 8 ways to use them for branding purposes:
1.Create unique artwork for your social posts that fits within your company’s brand guidelines – Photos from press coverage or giveaways can be used as well!
2. Schedule time to post 3-4 times per day on each channel – Be sure to mix up which platform you’re posting on so followers know they don’t have to go elsewhere to find out what’s happening.
3. Run contests on your social channels! Give away prizes like free products, gift cards, subscriptions and gift baskets as a thank-you for liking/following/commenting on posts.
4. Use targeted hashtags (such as #outdoorpets or #sportscars), especially if these are topics relevant to your audience.
5. Respond to comments and questions promptly.
6.Feature photos from employees at your events, stores, etc.
7. Build relationships with influencers in your industry who will promote your brand on their platforms too!
8. Keep at it – social media doesn’t happen overnight but through consistent effort you’ll start seeing results
7) Personalize the user experience on all devices (mobile, desktop and tablets)
Normally the consumers expect to see your message at the click of a button. But there’s more to the consumer expectations of today than just the opportunity for them to act instantly. In order to stand out in this over-saturated environment, you need to create an exceptional, streamlined experience that engages and empowers consumers with mobile, desktop and tablet access.
To engage customers, you need to create a secure environment that ensures customers that their personal information is safe. Few popular SSL certs you can count are RapidSSL certificate, GeoTrust SSL Certificate, Thawte SSL certificate and others. All these SSL certificates are available at discounted rate in the market.
When designing your site, consider carefully how you want people to be able to navigate it on mobile devices. Shorter headlines and less text on each page will make sense on these smaller screens. There is also an option for using a scroll-over menu instead of menu bars across the top of the page.
If you’re worried about too much scrolling, break up the pages into categories so people can find what they’re looking for quickly. For larger displays, use banner graphics and videos to tell your story-these can be very powerful attention grabbers if done well. If you have videos available, embedding them on every page is a great way to get visitors engaged in what your company has to offer while they browse around your site.
8) Emphasize on Email Marketing
Promoting a company’s products via email is not only effective but cheap and easy. A marketing automation crm also delivers promotional campaigns to the inbox, so they can revisit your store when they want to make purchases.
As opposed to ads that promote through social media platforms and emails, email marketing can help you achieve higher conversion rates, establish trust with consumers, and cultivate an image for your company.
To send targeted messages, implement automated campaign features such as list segmentation or conditional content. These options allow customers to subscribe to certain groups and receive relevant offers at various times.
They also enable companies to serve up relevant information or push notifications based on each customer’s interests. With these strategies in place, customers are more likely to feel valued because their preferences were considered in the design process leading them down a path of personalized interaction from which they’ll never turn back!
In this article, we have given you a brief overview of the many different ways that you can take your e-commerce branding to the next level. While some of the things we’ve mentioned are free, most of them require a budget of some kind. However, we hope that by reading this article, you will have a better understanding of what it takes to establish an e-commerce brand that is both memorable and professional.