Though many B2C companies are effectively using digital PR, B2B companies have been slow to follow pace. Perhaps, this is due to the uncertainty that lingers around the value proposition. Or, perhaps businesses are finding it hard to find the perfect fit for their B2B marketing approach. Regardless of the reasoning, many B2B businesses would benefit from the use of digital PR.
What Is B2B Digital PR?
B2B digital PR creates great opportunities for businesses to increase their reach with the help of online marketing campaigns. B2B digital PR is used to generate leads for businesses and increase brand loyalty.
Prior to digital marketing, advertising included television ads, newspaper & paper ads, yellow pages, billboards, and trade publications. Unfortunately, traditional PR can be expensive, and the ROI can be difficult to track. Through using a digital pr firm, businesses can generate leads digitally and the trackability for ROI is a lot easier.
What Are the Advantages of Digital PR?
For most B2B businesses this is the first question they ask. While it is possible to run your business without the implementation of digital PR, you will have added exposure and reach with digital PR, thus increasing traffic to your business. Additionally, if your competitors are doing it, your company may fall behind.
Here are 5 advantages of utilizing digital PR:
1. Increase Sales
Many customers spend work time and free time on the internet. With digital PR, you can focus your marketing efforts on a niche market and reach out to potential customers directly.
2. Boost Brand Loyalty
Digital PR can increase brand loyalty through brand engagement. Digital PR campaigns are the way to do this by allowing companies to reach new audiences and build relationships with customers of all generations, from millennials who grew up in a digital age, to baby boomers whose needs may be different but still need excellent service that they can rely on.
3. Help With Branding
B2B digital PR helps a business establish itself in the market as a reputable brand. With the help of PR, businesses can also connect with their target audience on a personal level.
4. Generate Business Leads
To generate business leads through B2B digital PR, it is important to identify the target audience and key messages that will resonate with them. A company should use its own website as a foundation for this process by creating buyer personas based on what they already know about their market.
In addition, the company should create a list of target media outlets that will have an impact on their audience. They can then use this information to identify key messages and angles that they want to convey in order to generate business leads through B2B digital PR.
5. Measurable Objectives
Tracking measurable objectives are an important part of advertising. When using digital PR, ROI can be tracked more easily than other forms of marketing, like a billboard or newspaper. Measuring results is a great way to find out if the marketing efforts were effective in reaching its target market!
Wrapping It Up!
Investing in print marketing is often not enough. There are many reasons why B2B businesses should adopt digital PR. In marketing, where everything comes down to ROI, digital PR often has the best results.